TGM Consumer Sentiment Survey in Saudi Arabia 2024

Health and Wellbeing (35%): Health and wellness have outpaced environmental and climate change concerns, reflecting a heightened focus on personal well-being.

Financial Security (13%): Ensuring financial stability remains one of the top priority amid economic uncertainties.

Rising Prices (12%): With inflationary pressures still looming, consumers are keenly observing the cost of living and its impact on their budgets.

As the global landscape undergoes dynamic shifts in socio-economic paradigms this year, the ripple effect on consumer behavior within Saudi Arabia is poised to persist. Our report highlights:

Reducing Future Purchases (57%): More than half of respondents plan to curtail their future purchases of products/services, particularly in the Transportation and Fuel category.

Embracing "Buy Now, Pay Later" (50%): Half of consumers plan to leverage "buy now, pay later" services, showcasing a slow shift towards more adaptable payment options.

Taking Loans (32% aged 35-44): Noteworthy among all age groups, individuals aged 35-44 are most likely to take a loan in the next 3 months. This group's willingness to leverage credit suggests a level of financial confidence and adaptability that aligns with their forward-thinking mindset.

Experimenting With Apps (69%): A sizeable portion of respondents plan to try a new digital shopping method such as ordering groceries on an app over the next three months, reflecting a shift towards embracing technology for convenience in shopping.