Utilizing online research method to measure attitudes towards menstrual products in Africa and Latin America

Doing cross-national research has its own unique set of difficulties that are not seen in domestic research such as language differences, cultural boundaries, geographical remoteness, and the adversity of being an outsider. These tribulations are especially evident in Africa - a colossal and diverse continent that is home to dozens of different countries, cultures, and languages. With its varied population, businesses may have difficulty understanding the whole market. Furthermore, the relatively low number of urban towns across the continent is another issue here, as businesses may be unable to reach out to customers due to limited access. As such, any attempt to conduct market research in African nations will likely find many obstacles ranging from the lack of harmony between different language groups to isolated populations that may not be interested in new products or services. Also, doing market research in Chile can be a difficult and time-consuming process due to its population size. With only 19 million people, it is one of the smallest countries in Latin America, which can make it difficult to collect survey data with a large enough sample size that allows generalisations to the wider popultion.