Access to affordable and safe menstrual hygiene products is not just a privilege, but a fundamental right of every woman. In an effort to combat period poverty and make menstrual products attainable for women and girls, a Client approached our team to achieve a deeper comprehension of the target markets and the possibility of entering them in African and Latin American countries.
The comprehensive approach used in this study has been instrumental in accurately understanding the end-user experience for these products and painting a holistic picture of this market segment across 6 countries in 2 continents. The insights gleaned from this research presents decision makers with invaluable data, acting as a foundation from which they could generate more ideas to respond to the ever increasing demand of consumers.
We hope you have found this short case study useful.
If you have any further questions about how best to set up your online research study in Africa, Latin America or other regions, please don’t hesitate to get in touch with us.