TGM Research at the Petfair Vietnam Talk Series 2026

PET CARE NEWS: PETFAIR VIETNAM TALK SERIES 2026

TGM at Petfair Vietnam Talk Series 2026: The Evolution of Pet Parenting in Vietnam

Vietnam special report - pet care trends 2026

Written by

Tien Chau

A marketing professional with a passion for combining data and storytelling to craft clear narratives from consumer insights.

On April 22nd, 2026, pet industry professionals, veterinary associations, retailers, and innovators gathered at Liberty Central Saigon Riverside for the Petfair Vietnam Talk Series 2026: Retail Transformation & Growth Opportunities.

The morning session brought together leaders across pet food, services, accessories, and care solutions to explore what is reshaping one of Southeast Asia's most rapidly growing consumer markets.

Representing TGM Research, our Chief Marketing Officer, Thuyen Vu, took to the stage to share a data-driven portrait of the modern Vietnamese pet owner.

Pets as Family: A Shift That Changes Everything

TGM APAC Pet Care Insights 2026, a survey across six Asia-Pacific markets, found that 79% of respondents aged 18 to 65 in Vietnam's major cities own a pet, placing Vietnam among the highest ownership rates in the region, second only to the Philippines.

Thuyen also highlighted a deeper behavioral and emotional shift that is driving the market forward: Vietnamese pet owners are increasingly viewing their animals not as pets to be managed, but as family members to be cared for.

“Pets are increasingly seen as members of the family. This shift in mindset has a direct impact on spending behavior and on the standards consumers expect from the brands they choose.”
Thuyen Vu, CMO, TGM Research

Thuyen Vu, CMO of TGM Research, speaking at the Petfair Vietnam Talk Series 2026 panel discussion

Speakers and organizers at the Petfair Vietnam Talk Series 2026 in Ho Chi Minh City

Thuyen Vu, CMO of TGM Research, presenting pet ownership data at the Petfair Vietnam Talk Series 2026

Attendees at the Petfair Vietnam Talk Series 2026, Apollo Room, Liberty Central Saigon Riverside

In TGM Vietnam Pet Care Insights 2026, 45% of pet owners in Vietnam now consider their pet a family member. A further 55% own two or more pets, making multi-pet households the new norm in major Vietnamese cities.

This shift is pushing spending upward, with owners increasingly choosing high-quality products, regular vet care, and specialized services over basic options.

Key Insights from the Session

Grounded in TGM's proprietary research, the presentation covered four pillars shaping Vietnam's pet care landscape in 2026:

The Rise of Pet Humanization: As pets move closer to the center of household life, consumer expectations are rising in parallel. Owners are seeking products and services that reflect the same quality and care they would extend to any family member. This is no longer a niche premium segment; it is rapidly becoming the baseline expectation for engaged pet owners.
Pet Owner Spending and Purchase Behavior: The emotional shift is translating directly into spending. 55% of Vietnamese pet owners say they plan to increase their pet care spending over the next three years. Beyond product spending, owners are also moving toward proactive rather than reactive care, reflected in a trend toward scheduled veterinary visits every three to six months.
Feeding Habits and Treat Usage: How Vietnamese pet owners feed their animals is becoming more deliberate and health-conscious. Treat usage, in particular, is on the rise, reflecting the ways owners express affection and reward their pets on a daily basis. This creates meaningful opportunities across nutrition, functional snacks, and specialized diet categories.
What’s Next for APAC – Trends Shaping the Region: Vietnam's trajectory sits within a broader regional wave. The session placed local findings within an APAC context, drawing on TGM's six-country data to show how patterns of humanization, premiumization, and proactive care are converging across Southeast Asia, and what that means for brands with regional ambitions.

Why These Insights Matter for the Future of Pet Care

Vietnam's pet care market has moved past the early stages. More households now own multiple pets, monthly spending is climbing, and owners are becoming more selective about what they buy, prioritizing quality and care over price.

For brands and retailers, this is a market that rewards those who understand it well. TGM Research gives industry players the data they need to make smarter decisions, from identifying who these owners are to spotting where the real growth opportunities lie.

A Special Report for Vietnam's Pet Market

Alongside the full 5 Vietnam Pet Care Report Series 2026, TGM Research has released a Special Report in Vietnam that brings together five key topics: nutrition, health & veterinary, owners & lifestyle, services & accessories, and technology helping businesses spot where demand is building and move before the market catches up.

Discover the TGM Vietnam Pet Care Special Report 2026 below to see where the market is heading.

Want the Full Picture of Vietnam's Pet Care Market in 2026?

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Get Vietnam Pet Care Special Report 2026