APAC NEWS: PET FAIR 2025

TGM at Pet Fair SEA 2025: Explore Key Pet Care Insights from APAC and Thailand

The Pet Fair SouthEast Asia 2025 successfully took place in Bangkok from October 29th to October 31st. TGM Research’s CEO, Greg Laski, and CMO, Thuyen Vu, presented key findings from the upcoming TGM Global Pet Care Insights 2025-2026 report, highlighting crucial developments in the Asia-Pacific and Thailand pet markets.

TGM joined Pet Fair SEA 2025, a gathering of passion and purpose

With pet ownership booming across Asia, TGM joined Pet Fair SEA 2025 to bring data-driven insights into one of the most dynamic industries: pet care. More than an exhibition, Pet Fair SEA was a meeting point for people who share one thing in common: deep love and responsibility for pets.

The event gathered over 450 exhibitors from more than 40 countries, creating the perfect stage for TGM to share fresh insights and turn data into meaningful stories. From brands and innovators to veterinarians and researchers, the event brought together those driven by both passion for animals and a purpose to make their lives better.

Key Pet Care Insights of APAC and Thailand

During the event, TGM Research presented our latest findings from the upcoming TGM Global Pet Care Insights 2025-2026 report. The session revealed how consumer behavior and emotional connections with pets are redefining the future of pet care across Asia-Pacific and Thailand:

Thuyen Vu, Chief Marketing Officer at TGM Research

At the event, Greg Laski, CEO and Founder, and Thuyen Vu, CMO of TGM Research, presented exclusive insights from our upcoming TGM Global Pet Care Insights 2025 report.

Pet Humanization at Scale: Across APAC, pets are increasingly viewed as family members. This emotional shift is driving stronger engagement, higher spending, and deeper loyalty toward pet care brands.
Wellness Becomes a Lifestyle: Health-conscious pet parenting is booming with premium nutrition to grooming and preventive care. Pet owners are prioritizing overall wellness not just for themselves, but for their pets too.
Thailand in Focus: Thai pet owners stand out for their affection and willingness to invest in their pets’ happiness. Spending is rising notably in pet food, accessories, and wellness services, signaling a robust and expanding market.

Why These Insights Matter for the Future of Pet Care

The pet care market in APAC, led by fast-growing economies like Thailand, is expanding rapidly, driven by rising living standards and deeper emotional bonds between people and their pets. Yet growth also brings new expectations and shifting behaviors. That’s where data makes the difference

Insights from TGM help brands move beyond surface trends to understand why pet owners choose, care, and connect, guiding smarter innovation, authentic communication, and lasting loyalty.

A Thank-You and a Gift for Our Community

To everyone who joined the conversation, or shared their passion for pets, your energy and curiosity inspire us to keep turning insights into impact. As a token of appreciation, we’re sharing the presentation hightlights deck exclusively with our community, a visual story of how APAC’s pet parents are reshaping the industry.

Explore the Key Highlights Deck

The insights shared at Pet Fair SEA 2025 are just the beginning. With data as our compass, TGM continues to help brands navigate the fast-changing world of pet care, from understanding today’s pet parents to shaping tomorrow’s opportunities.

Want the Full Picture of APAC Pet Care in 2025 - 2026?

Sign up now for early access to TGM Global Pet Care Insights 2026 and be the first to explore the latest global and regional findings.