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APAC NEWS: PET FAIR 2024

Key Pet Care Trends Shared at Pet Fair SEA 2024

At TGM Research, we take pride in shaping conversations that matter, and we were honored to contribute at Pet Fair South East Asia 2024 in Bangkok—one of the region’s most influential events for the pet care industry.

On November 1st, our Chief Marketing Officer, Thuyen Vu, proudly took the stage at Pet Fair South East Asia 2024 in Bangkok with the session: “Urban Tails: Unveiling Key Trends in Pet Care 2024.”

Her presentation highlighted how rapid urbanization, shifting lifestyles, and evolving consumer expectations are driving transformation across the pet care industry in APAC.

Spotlight on APAC’s Pet Care Evolution

Drawing on the TGM Global Pet Care Report 2024, Thuyen highlighted how APAC is becoming a powerhouse in global pet care. With nearly 7 in 10 households owning pets—many of them multi-pet families—the region is seeing rising expectations around health, nutrition, and convenience, especially among younger owners.

Thuyen Vu, Chief Marketing Officer at TGM Research

“Urban pet parents in APAC are changing the game. They’re more informed, more demanding, and more willing to invest in products and services that match their lifestyles.”
Thuyen Vu, Chief Marketing Officer at TGM Research

Key Takeaways from Our Session

Ownership on the rise: 69% of APAC consumers own pets, with Millennials and Gen Z driving new demand.
Pets as family: 51% of owners view pets as family members, underscoring the trend of pet humanization.
Wellness and grooming grow: From professional grooming (30%) to supplements (56%), health is now central to care.
Supermarkets still dominate: 49% of pet owners buy food and supplies from supermarkets, ahead of small pet shops (38%) and online channels (37%).
Preventive care is growing: Younger pet owners are increasingly adopting pet health insurance and seeking services like daycare and home visits—reflecting a shift toward long-term wellbeing.

Looking Ahead

The discussions at Pet Fair SEA made one thing clear: APAC’s pet care market is not only expanding but maturing quickly. For brands, the opportunity lies in matching innovation with trust, meeting pet parents where they are, both online and offline, while addressing their growing concerns for health, quality, and sustainability.

Dive deeper into our Global Pet Care Insights 2024 to explore:

How urbanization is reshaping pet ownership patterns
The products and services pet parents value most
The role of digital channels and social influence in purchase decisions
Growth areas that brands can seize today to stay ahead tomorrow

Want the Full Picture of APAC Pet Care in 2024?

Download our exclusive report for in-depth stats, growth trends, and consumer insights on APAC pet care landscape.

Get APAC Pet Care Report