Vietnam’s Retail Experience Commerce at Retail Asia Summit 2025

VIETNAM NEWS: INTERPETFEST 2025

Unveiling Pet Care Insights at InterPetFest Vietnam 2025

At TGM Research, we’re committed to helping brands decode consumer behavior and industry trends, and that mission continued at InterPetFest Vietnam 2025—the country’s first and largest international pet exhibition and festival.

From February 20–22, InterPetFest took place at SECC in Ho Chi Minh City, gathering more than 200 businesses and brands from Vietnam, Asia, and beyond. As the official Insight Partner, TGM Research was proud to take the stage and share exclusive findings from our Global Pet Care Report 2023–2024, equipping pet brands, service providers, and industry enthusiasts with valuable, data-driven perspectives.

A Data-Driven Look at Vietnam’s Pet Care Market

Representing TGM’s commitment to delivering in-depth insights, Thuyen Vu, Chief Marketing Officer, and Tatiana Masalska-Laska, Chief Experience Officer, co-presented the session: "Unveiling Key Insights and Trends in Pet Care 2024".

International Pet Festival & Expo Vietnam: Pet Industry Seminar

Together, they explored how Vietnam’s pet industry is evolving rapidly, driven by rising consumer demand for high-quality nutrition, grooming, healthcare, and services. Pet owners are increasingly treating pets as family members, reshaping spending priorities, expectations, and market opportunities.

Tatiana Masalska-Laska, Chief Experience Officer, co-presented the session: "Unveiling Key Insights and Trends in Pet Care 2024"

“Vietnam’s pet care industry is growing fast. To succeed, brands must not only meet rising expectations but also differentiate with trust, transparency, and innovation.”
Tatiana Masalska-Laska, Chief Experience Officer at TGM Research

Key Takeaways from Our Session

Pet ownership is booming: 74% of Vietnamese households own pets, with dogs leading as the most popular companions.
Pets are family: 39% of owners in Vietnam consider their pets as family members, highlighting the trend of pet humanization in Vietnam.
Health and grooming on the rise: Veterinary care (65%) and professional grooming (51%) are among the most widely used services, while demand for healthcare products and supplements is surging.
Shoppers are going digital: 52% of owners purchase pet supplies online, with social media playing a key role in influencing decisions.
Trust is essential: Veterinarian recommendations remain one of the strongest drivers of brand and product choices in Vietnam.

Dive Deeper: What’s Next for Vietnam’s Pet Care Industry?

The findings shared at InterPetFest are just the beginning. Our Global Pet Care Insights 2024 dives deeper into:

How pet ownership is reshaping consumer expectations

Spending priorities across nutrition, grooming, and healthcare

The digital habits and social platforms influencing pet owners

Opportunities for brands to innovate, differentiate, and grow

Want the Full Picture of Vietnam Pet Care in 2024?
Download our exclusive report for in-depth stats, growth trends, and consumer insights on Vietnam's pet care landscape.

Get Vietnam Pet Care Report