EUROPE NEWS: GLOBALPETS FORUM 2026

TGM at GlobalPETS Forum 2026: Navigating the New Era of Pet Care in Turkey

January 29, 2026

(Updated June 28, 2026)

How is Turkey’s pet market evolving in 2026? Recap TGM’s participation at GlobalPETS Forum Istanbul, featuring exclusive data on pet humanization, smart care trends, and a 2024 vs. 2026 market comparison by Thuyen Vu.

On January 22nd, 2026, the global pet community gathered in the historic and bustling city of Istanbul for the GlobalPETS Forum 2026. As one of the top-tier events for senior executives and innovators, the forum provided a unique stage to discuss how economic shifts and changing consumer hearts.

Representing TGM Research, our Chief Marketing Officer, Thuyen Vu, joined this elite circle of 300 global leaders at the Marriott Hotel Sisli to share exclusive insights into a market that is currently at a fascinating crossroads: Turkey.

A New Era for the Turkish Pet Market

Turkey is currently one of the most exciting regions for the pet industry, acting as a bridge between East and West. In her keynote session, “Turkey’s Pet Market in Focus,” Thuyen Vu deep-dived into the data-backed reality of Turkish pet ownership.

GlobalPETS Forum 2026: In her keynote session, “Turkey’s Pet Market in Focus,” Thuyen Vu deep-dived into the data-backed reality of Turkish pet ownership.

The room was filled with industry veterans as Thuyen explained that the "old rules" of the Turkish market are being rewritten. It’s no longer just about the growing number of pets, but about the deepening bond between humans and their pets, which is driving higher spending per pet.

Key Takeaways: Beyond the Bowl

Recognizing that Turkey is a 'cat-first' market with a unique street-cat culture and high feline ownership, TGM made sure to bring insights that perfectly matching our data with the real-world needs of this cat-loving nation. Drawing from TGM’s latest 2026 Pet Care Insights in Turkey, the session highlighted four major pillars that brands need to watch:

How consumer priorities are shifting in this dynamic market: Priorities are shifting from simple sustenance to holistic wellbeing. There is a clear trend toward investing in preventative care for pet's health, with owners now more concerned about long-term health, emotional comfort, and high-quality daily care.
Categories Gaining Momentum: Premium nutrition, health-monitoring technology, and automatic cat litter are gaining rapid momentum. As routines become more complex (especially in multi-pet homes), consumers are looking for products that offer both convenience and superior quality.
Opportunities for Innovation: The most exciting opportunities lie in "Utility-led Innovation." For brands looking to grow, the gap in the market exists where technology meets practical care, such as smart feeders or sustainable care solutions. Brands that can bridge the gap between premium and functional are the ones poised to win in this dynamic landscape

This shift is not just a seasonal trend but a long-term transformation. To understand the full evolution of these trends, explore the detailed analysis written by our CMO, Thuyen Vu: Pet Care in Turkey 2026 vs. 2024: A Potential Economy Powered by Cat Lovers.

Fueling the Industry: Our Ongoing Collaboration

The GlobalPETS Forum in Istanbul was just one chapter in our long-term commitment to the industry. TGM Research continues to be a key data contributor for PETS International, ensuring that industry leaders have access to the most reliable consumer insights year-round.

Building on the momentum from the forum, our Chief Marketing Officer, Thuyen Vu, recently shared an in-depth analysis of how Turkey’s cat-centric pet economy presents unique opportunities for global brands. By highlighting the shift toward preventative care and the rise of e-commerce, TGM continues to bridge the gap between raw data and actionable strategy.

TGM Research CMO Thuyen Vu at GlobalPETS Forum 2026

As we look toward the rest of 2026 and beyond, the partnership between data experts like TGM and platforms like GlobalPETS is more crucial than ever. We left Istanbul feeling inspired and more committed than ever to helping brands find their footing in emerging markets.

A huge thank you to the GlobalPETS team for a flawless event. And to everyone who joined Thuyen’s session, thank you for the thoughtful questions and the shared passion for our furry friends.

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