TGM GLOBAL TRENDS PULSE 2025 Christmas
Insights in Spain

The Spanish market is driven by balanced spending across the middle tiers and an extremely high demand for Product Quality:

• Budgets are fairly-split between the $100–$249 and $250–$499. This confirms the market is balanced, shoppers have plans and are willing to pay for high price - high quality.

• Top Gifts are clothing (72%), followed by food and beverage. Clothing highlights a demand for useful, personal, and fashionable gifts, and the Food and Beverage sector represents the importance of holiday feasts in Spain.

• The decision driver is price (70%), but product quality is a narrow gap. This proves that the Spanish consumers are still the quality-seekers. While a competitive price is necessary to attract attention, the purchase is secured by the product's quality.