
MARKET CASE STUDY: BANGLADESH
A study to examine the current political situation and people's attitudes in Bangladesh
A study to examine the current political situation and people's attitudes in Bangladesh
A study to examine the current political situation and people's attitudes in Bangladesh
Project background:
The political situation in Bangladesh is unstable, leading to constant tensions, protests, and violence between opposing political and ethnic groups. Issues such as corruption, human rights, violence, and discrimination are frequently discussed in the public sphere.
Researchers from Dartmouth College approached TGM to conduct a study to better understand the current political situation in Bangladesh. The study aimed to identify the political and social attitudes of the people in Bangladesh and the reasons for their support for certain groups. It is important to note that this research was not intended to support or oppose any political candidate or office. It had no affiliation with any political candidate or campaign and received no financial support from any political candidate or campaign.


Challenge:
Additionally, the sensitive nature of the questionnaire required a strategic approach in crafting questions that avoided negative emotional responses from participants. Our expertise in navigating these obstacles ultimately resulted in a successful completion of the project.

Methodology:

-
Sample: N=6000
-
Targeted Audience: General population
-
Age: 18+
-
Quotas: Gender and age
-
Scope of work: Localization | translation and Data collection