Business context & TGM Solution
To accurately reach the target group with your products and services, we recommend conducting segmentation of a market. Segmenting a market means to divide customers into different segments that differ from one another but are still internally consistent. Such a division of potential and existing customers allows targeting the market to be more effective and help adapt the offer and communication to the particular segment's needs. Implementing a strategy based on segmentation studies results in higher rates in many areas, namely financially, with the increase in ROI; and customer reception, that is improving customer experience.
At TGM Research, we use various market segmentation methods to cater to your company’s needs in the best possible manner.