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Product research that reduces launch risk.

Product Development Market Research Services

Validate unmet needs, concepts, and features before you build. Test pricing, packaging, and launch plans with decision-focused research across 130+ markets.
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TRUST US
"A product idea should be tested before the market tests it for you. Early feedback from real consumers helps teams refine the concept, address potential weaknesses, reduce risk, and move toward launch with greater confidence."
Yoan Sojka Chief Operating Officer of TGM Research
Yoan Sojka
Chief Operating Officer
RESEARCH SERVICES
Product development research solutions
We select and combine research methods based on your product stage, target audience and the decision your team needs to make.
Opportunity and needs research asset

Opportunity and needs research

  • Unmet needs research
  • Attitude and usage studies
  • Customer pain-point research
  • Jobs-to-be-done research
  • Innovation opportunity identification
Idea and concept testing asset

Idea and concept testing

  • Idea screening
  • Concept testing
  • Value proposition testing
  • Product-market fit research
  • Claims and message testing
Product and experience testing asset

Product and experience testing

  • Prototype testing
  • Product testing
  • Feature prioritization
  • UX and usability research
  • Packaging and design testing
Pricing and launch research asset

Pricing and launch research

  • Price sensitivity research
  • Willingness-to-pay studies
  • Offer and bundle testing
  • Launch readiness research
  • Post-launch customer feedback
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Need the right people to test your product?

Reach the exact people you need. Verified category buyers, current or lapsed customers, early adopters, or B2B decision-makers are matched to your targeting criteria.
What You Get With TGM Research

From product idea to decision, with the right support at every stage

  • PRODUCT DEVELOPMENT Checked asset
    A tailored research approach based on your product objectives, target audiences and markets.
  • PRODUCT DEVELOPMENT Checked asset
    Carefully collected and validated customer feedback supported by rigorous research methods.
  • PRODUCT DEVELOPMENT Checked asset
    A clear view of what customers need and value
  • PRODUCT DEVELOPMENT Checked asset
    Clear conclusions that help your team decide what to build, refine, prioritize or launch.
  • PRODUCT DEVELOPMENT Checked asset
    Accessible reports, visualizations and presentations designed to align stakeholders and support product decisions.
  • PRODUCT DEVELOPMENT Checked asset
    Expert support throughout the project.
  • Research consultation
  • Survey programming
  • Respondent sourcing
    & quality checks
  • Fieldwork management
  • Data Processing
  • REPORTING

Trusted across industries, worldwide

Supporting more than 1,000 client teams across industries, audiences and international markets.
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Just a fantastic experience from beginning to end - the attentiveness and quick response really made me confident in utilizing TGM services. Everyone was so helpful and assisted me with any questions I had. Also, in comparison to other quotes, TGM was significantly more affordable.

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We value the speed with which the results are obtained in all cases, reducing the deadlines offered. We also highlight the commitment and attention of the team.

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A great service! The survey data was accurate, collected quickly and affordable. The customer support team were incredibly helpful and responsive. I've used many research services in my career. TGM stands out as the best!

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240 characters are not enough for me to express my gratitude & appreciation for the professionalism and empathy the TGM team has expressed during our project. An awesome & knowledgable team. Keep up the great work!

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Glad AMC Arabia via a lot of challenges found an able online panel partner. TGM by far is the most competitive online panel company in the Middle East region. As a client I look into flexibility and expertise, which is in their DNA

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We needed an online panel for a large survey study. TGM managed to reach the required sample size in the planned time frame and the project managers were communicative during the process. The pricing was also more than fair.

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We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality

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The TGM team is very responsive, and quick, and even with the time zone differences, the communication was apt. Personally, appreciate the open and honest conversation when things were challenging and the proposed alternatives. TGM also has

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TGM exceeded my expectations more than once throughout the data collection process. Their response times are on point and their client-centered focus is a trademark of who they are. They made the entire process effortless! Thank you!

    Frequently asked questions

    What is product development market research?

    Product development market research gathers evidence from potential customers, current users and buyers to guide what a business should build, how the offer should be positioned, what it should cost, and if it is ready to launch or not. It can cover potential demand, idea screening, concept testing, product-market fit, feature prioritization, prototypes, UX, packaging, pricing and post-launch improvement.

    At which stages should product research be conducted?

    Research can support all stages of product development: opportunity discovery, idea screening, concept selection, prototype refinement, feature prioritization, pricing, launch readiness and post-launch improvement. The most valuable time to conduct research is usually before a product decision becomes expensive or difficult to reverse.

    Can TGM support physical products, services and digital experiences?

    Yes, we can. Our research design can be adapted to physical products, services, websites, applications and other digital experiences. Depending on the decision, the study can help you evaluate concepts, propositions, prototypes, customer flows, product features, packaging, pricing or the complete experience.

    Can TGM recruit specialist consumer or B2B audiences?

    We can recruit highly targeted consumer and B2B audiences based on demographics, professional characteristics, behaviors, category usage and more screening criteria. Our sample-only service can deliver respondents to an existing survey platform, while our full-service research projects can manage the wider study.

    Can TGM conduct product research across several countries?

    Yes, we can. TGM supports single-market and multi-country studies through our online panel network covering more than 130 markets. Research can use a consistent core design while accounting for local audiences and market context.

    Does TGM offer full-service and sample-only product research?

    Yes, we do. Full-service research includes consultation, methodology, questionnaire design, programming, respondent recruitment, fieldwork, data processing, analysis and reporting. Sample-only service is available for clients who already manage their own questionnaire, platform or analysis.

    What product decision are you preparing to make?

    Tell us what you are developing, which users or buyers you need to understand,
    the markets involved and when your team needs to decide.
    • ACADEMIC RESEARCH
    • Hospitality HEALTHCARE
    • Finance and Insurance
    • CHRISTMAS E-COMMERCE
    • SKINCARE PRODUCTS
    • PET CARE SUSTAINABILITY PET
    • GAMBLING AND SPORTS BETTING
    • FOOD DELIVERY TRAVEL INSIGHTS
    • CHRISTMAS E-COMMERCE
    • RAMADAN CONSUMER INSIGHTS
    Success Begins Here
    Get in Touch & Contact TGM Research with Your Project 

    Ask and get the answer! Please fill in the form. Tell us a little about your needs - and we will help you.
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