Prioritize the right growth opportunities.

Market Understanding Research Services

Understand market potential, customer demand and competitive dynamics with research conducted across 130+ markets.

Discuss your research project

TGM is trusted by Hybrid Analytica Consulting Pte Ltd

TRUST US

"A new market can look attractive from the outside. The real question is whether the demand, audience, and competitive context are strong enough to support the move. That is where good research makes the decision clearer."

Greg Laski

CEO of TGM Research

Decisions we help you make

Evaluate a new market

Assess demand, market conditions, customer expectations and entry barriers before investing.

Compare growth opportunities

Size and rank markets, categories and customer segments using consistent commercial criteria.

Understand customer behaviour

Identify customer needs, attitudes, usage patterns, purchase triggers and unmet expectations.

Strengthen your competitive position

Understand competing offers, customer perceptions, positioning gaps and opportunities to differentiate.

Identify priority segments

Build actionable segments and determine which groups offer the greatest commercial potential.

Improve acquisition and retention

Understand customer journeys, switching behaviour, satisfaction and loyalty drivers.

RESEARCH SERVICES

Market understanding research solutions

Whether you need to assess a new market, understand customer behaviour, map the customer journey or identify priority segments, we design research around the decision your team needs to make.

Market opportunity and landscape research

Market sizing
Market trends and demand analysis
Competitive landscape research
Market entry research

Consumer and category understanding

Attitude and usage studies
Needs and motivations
Category behaviour
Product and brand usage
Purchase drivers and barriers

Customer journey and experience research

Path-to-purchase research
Customer journey mapping
Customer satisfaction
Loyalty behavior
Net Promoter Score measurement

Segmentation and growth targeting

Needs-based segmentation
Behavioral segmentation
Customer profiling
Segment prioritization
Targeting and activation recommendations

Need the right respondents for your research?

Reach verified consumer or business audiences that match your exact targeting
criteria across local and international markets.

Start your project with TGM

What You Get With TGM Research

From question to clarity, with the right support at every step

A tailored research approach based on your objectives, target audiences and markets.
Carefully collected and validated data supported by rigorous research methods.
A clear view of your market and customers
Clear conclusions that help your team decide what to prioritize and what to do next.
Accessible reports, visualizations and presentations designed to support internal decision-making.
Expert support throughout the project.

Research consultation
Survey programming
Respondent sourcing
& quality checks
Fieldwork management
Data Processing
REPORTING

Industries and markets we cover

Global coverage

130+ countries
Local expertise
Local expertise
Local expertise

Explore our panels

Trusted across industries, worldwide

Supporting more than 1,000 client teams across industries, audiences and international markets.

See what our clients say

Just a fantastic experience from beginning to end - the attentiveness and quick response really made me confident in utilizing TGM services. Everyone was so helpful and assisted me with any questions I had. Also, in comparison to other quotes, TGM was significantly more affordable.

-- Christopher | Associate ProfessorMontclair State University, USA

We value the speed with which the results are obtained in all cases, reducing the deadlines offered. We also highlight the commitment and attention of the team.

-- Nuño | AnalystAlvarez and Marsal

A great service! The survey data was accurate, collected quickly and affordable. The customer support team were incredibly helpful and responsive. I've used many research services in my career. TGM stands out as the best!

-- Reecereece@deepersignals.com | CEODeeper Signals

240 characters are not enough for me to express my gratitude & appreciation for the professionalism and empathy the TGM team has expressed during our project. An awesome & knowledgable team. Keep up the great work!

-- Jacekjacek@thetutela.com | AnalystTutela

Glad AMC Arabia via a lot of challenges found an able online panel partner. TGM by far is the most competitive online panel company in the Middle East region. As a client I look into flexibility and expertise, which is in their DNA

-- Ali | AbdulSalam AlFadaniAMC Arabia

We needed an online panel for a large survey study. TGM managed to reach the required sample size in the planned time frame and the project managers were communicative during the process. The pricing was also more than fair.

-- Darian | PhD studentKU Leuven

We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality

-- Mikemike@lovefrankie.co | Research DirectorLove Frankie

The TGM team is very responsive, and quick, and even with the time zone differences, the communication was apt. Personally, appreciate the open and honest conversation when things were challenging and the proposed alternatives. TGM also has

-- Rebeka Reka | Research AdvisorICRC

TGM exceeded my expectations more than once throughout the data collection process. Their response times are on point and their client-centered focus is a trademark of who they are. They made the entire process effortless! Thank you!

-- Esmarildaesmarildad@gmail.com | Director/OwnerThe Consultanpsy

Frequently asked questions

What is market understanding research?

Market understanding research provides an evidence-based view of a market, its consumers, competitors and growth potential. It helps you understand your desired market demand, customer insights, category dynamics, purchase behavior, entry barriers and competitive positioning before making strategic decisions.
We design market understanding studies around specific decisions, such as entering a new country, prioritising customer segments, evaluating a category opportunity or improving a go-to-market strategy.

What is included in a market understanding study?

A market understanding study includes market sizing, demand analysis, consumer attitudes and usage, competitor assessment, customer segmentation, purchase journeys or market-entry considerations.

The exact scope depends on the business question. Our research offers range from focused data collection to full-service studies covering research design, fieldwork, analysis, reporting and strategic recommendations.

How is market understanding different from market intelligence?

Market intelligence is the continuous collection of information about markets, competitors, industries and external developments. It often draws on existing sources such as company information, industry reports, market databases and news.

Market understanding research goes further by collecting and analysing evidence for a specific business decision. It can include primary research with consumers or business audiences to reveal needs, attitudes, behaviours and motivations that existing market information cannot fully explain. The two approaches can be combined to provide both market context and direct customer evidence.

Can TGM conduct research across multiple countries?

Yes, we do. We support single-country and multi-country research across more than 130 markets. Projects can use a consistent methodology across countries while allowing questionnaires, sampling plans and research materials to reflect local languages, cultures and market conditions.

We manage respondent sourcing, survey programming, translations, fieldwork, quality control, data processing and reporting across markets. Results can then be compared at global, regional and country level.

How long does a typical market research project take?

A market research project may take several days or several weeks, depending on the research scope, target audience, number of markets and level of analysis required. A focused single-market survey is generally faster than a multi-country study involving translations, qualitative research, hard-to-reach audiences or advanced reporting.

For short, focused questions, an omnibus survey can provide a faster and more cost-efficient option. Because questionnaire space is shared and fieldwork follows a scheduled research cycle, omnibus studies can often begin and deliver results more quickly than a fully customised standalone project.

Can you research niche or hard-to-reach audiences?

Yes, we can. TGM Research recruits niche consumer groups, business decision-makers, industry professionals, SMEs and other specialised audiences, subject to project feasibility.

For low-incidence or tightly defined groups, we assess the available audience, targeting criteria, expected response rate and required timeline before fieldwork begins. Recruitment may use targeted research panels, specialist sources or customised outreach. Screening and quality checks are applied to confirm that respondents match the agreed profile.

How do you protect confidential project information?

We work under a non-disclosure agreement and align project access, data handling and reporting with the client’s confidentiality requirements and applicable data-protection obligations.

Project information is shared only with the people and research partners required to deliver the work. Respondent data, client materials and research outputs are handled according to the agreed project scope. Any additional security, anonymisation, data-storage or access requirements should be discussed during project setup.

What will the final deliverables include?

Final deliverables are tailored to the business decision and the client’s preferred level of support. They can include a cleaned dataset, data tables, customer profiles, segment frameworks, charts, dashboards or an executive research report.

Full-service projects also include a presentation, interpretation of the findings, strategic implications and clear recommendations. TGM Research agrees on the deliverable format before the project begins so that the outputs can be used effectively by research teams, executives and other internal stakeholders.

What market decision are you preparing to make?

Tell us which market, audience or opportunity you need to understand. Our team will recommend an
appropriate research approach, target audience and project scope.

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