Build a brand people recognize, trust and choose.

Brand Research Services

Understand brand awareness, positioning, perceptions, equity, communications and competitive performance with decision-focused research conducted across 130+ markets.

Discuss your research project

TGM is trusted by Hybrid Analytica Consulting Pte Ltd

TRUST US

"Brand performance is never static. What matters is knowing where your brand stands today, what is changing, and what your team should pay attention to next."

Thuyen Vu

Chief Marketing Officer

Decisions we help you make

Understand your brand health

Measure awareness, familiarity, preference, trust, loyalty and advocacy to understand how strongly your brand performs.

Strengthen your positioning

Identify associations and customer needs your brand can credibly own in the minds of your target audience.

Differentiate from competitors

Understand how consumers recognize competitors, where your offer stands apart and which areas of the market remain open.

Reach the right audiences

Identify priority customer segments and learn how brand awareness, needs and purchase drivers differ between them.

Improve brand communications

Test messages, claims, creative ideas and campaign assets to determine what attracts attention, communicates clearly and motivates action.

Track brand growth over time

Monitor changes in awareness, consideration, preference, usage across campaigns, customer segments and markets.

RESEARCH SERVICES

Brand research solutions

We select and combine research methods based on your brand objectives, target audience, markets and the decision your team needs to make.

Brand health and competitive performance

Brand awareness, familiarity and usage
Consideration, preference and purchase intent
Trust, loyalty and advocacy
Competitive benchmarking
Brand funnel analysis
Customer switching and retention research

Brand positioning and portfolio strategy

Brand positioning and differentiation
Value proposition testing
White-space opportunity identification
Brand purpose and promise evaluation
Brand architecture and portfolio research

Brand identity and communication testing

Visual identity evaluation
Tagline, claim and message testing
Creative concept testing
Campaign evaluation and brand-lift studies
Brand asset recognition

Brand tracking and optimization

Continuous and periodic brand tracking
Single-market and multi-country tracking
Competitor and category monitoring
Campaign impact measurement
Audience and segment comparisons

Need the right people to evaluate your brand?

Reach the exact people you need. Verified category buyers, current or lapsed customers, early adopters, or B2B decision-makers are matched to your targeting criteria.

FIND YOUR RESEARCH PARTICIPANTS

What You Get With TGM Research

From brand question to decision, with the right support at every stage

A tailored research approach based on your brand objectives, business questions, target audiences and markets.
Carefully designed and programmed surveys that measure the brand indicators most relevant to your decision.
Access to verified consumer and B2B audiences supported by targeted sampling and response-quality controls.
Clean, structured and validated datasets prepared for reliable comparison across audience segments, markets and research waves.
Accessible reports, visualizations and presentations designed to align marketing, insights, strategy and leadership teams.
A clear view of what people know, believe, feel and do in relation to your brand and its competitors.

Research consultation
Survey programming
Respondent sourcing
& quality checks
Fieldwork management
Data Processing
REPORTING

Industries and markets we cover

Global coverage

130+ countries
Local expertise
Consistent quality worldwide
Single-market / multi-country research support

Explore our panels

Trusted across industries, worldwide

Supporting more than 1,000 client teams across industries, audiences and international markets.

See what our clients say

Just a fantastic experience from beginning to end - the attentiveness and quick response really made me confident in utilizing TGM services. Everyone was so helpful and assisted me with any questions I had. Also, in comparison to other quotes, TGM was significantly more affordable.

-- Christopher | Associate ProfessorMontclair State University, USA

We value the speed with which the results are obtained in all cases, reducing the deadlines offered. We also highlight the commitment and attention of the team.

-- Nuño | AnalystAlvarez and Marsal

A great service! The survey data was accurate, collected quickly and affordable. The customer support team were incredibly helpful and responsive. I've used many research services in my career. TGM stands out as the best!

-- Reecereece@deepersignals.com | CEODeeper Signals

240 characters are not enough for me to express my gratitude & appreciation for the professionalism and empathy the TGM team has expressed during our project. An awesome & knowledgable team. Keep up the great work!

-- Jacekjacek@thetutela.com | AnalystTutela

Glad AMC Arabia via a lot of challenges found an able online panel partner. TGM by far is the most competitive online panel company in the Middle East region. As a client I look into flexibility and expertise, which is in their DNA

-- Ali | AbdulSalam AlFadaniAMC Arabia

We needed an online panel for a large survey study. TGM managed to reach the required sample size in the planned time frame and the project managers were communicative during the process. The pricing was also more than fair.

-- Darian | PhD studentKU Leuven

We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality

-- Mikemike@lovefrankie.co | Research DirectorLove Frankie

The TGM team is very responsive, and quick, and even with the time zone differences, the communication was apt. Personally, appreciate the open and honest conversation when things were challenging and the proposed alternatives. TGM also has

-- Rebeka Reka | Research AdvisorICRC

TGM exceeded my expectations more than once throughout the data collection process. Their response times are on point and their client-centered focus is a trademark of who they are. They made the entire process effortless! Thank you!

-- Esmarildaesmarildad@gmail.com | Director/OwnerThe Consultanpsy

Frequently asked questions

What is brand research?

Brand research gathers evidence about how existing and potential customers recognize, perceive and choose a brand.
Brand research projects measure brand awareness, familiarity, consideration, preference, usage, trust, loyalty, associations and advocacy. It can also help you evaluate positioning, test brand identities and messages, understand competitors and track brand performance over time.

What business decisions can brand research support?

Brand research helps you decide:

How to position or reposition a brand
Which audiences to prioritize
Which benefits and attributes to emphasize
How the brand compares with competitors
Which name, identity, message or creative direction to use
Whether a campaign has strengthened brand performance
Where brand perceptions differ across customer segments or markets
Which areas require investment or corrective action

Can TGM conduct brand research across several countries?

Yes, we can. We support single-market and multi-country brand studies across more than 130 markets.
We apply a consistent research framework while adapting questionnaires, terminology, brand lists and cultural references to individual markets. This allows your team to compare results globally without losing important local context.

Can TGM help redesign or migrate an existing brand tracker?

Yes, we can. TGM reviews an existing tracker, identify outdated or low-value measures and recommends a more decision-relevant framework.
We also support questionnaire redevelopment, sampling alignment, market expansion, online migration, benchmarking and continuity planning to reduce disruption between the previous and updated tracking programmes. Read our roadmap for migrating your brand tracker.

Can TGM recruit specialist consumer or B2B audiences?

Yes, we can. We recruit broad consumer populations as well as precisely defined audiences, including category buyers, brand users, competitor users, lapsed customers, professionals, business owners and organizational decision-makers.
Targeting feasibility depends on the audience definition, market, incidence rate and required sample size. Contact us for more information.

Does TGM offer full-service and sample-only brand research?

Yes. TGM supports complete brand research projects or individual parts of the research process.
Full-service support may include research design, questionnaire development, survey programming, respondent recruitment, fieldwork, data processing, analysis and reporting.
Sample-only support is available when your team already has a questionnaire and research platform but needs access to verified respondents.

What is the difference between brand health research and brand tracking?

A brand health study provides a detailed assessment of how a brand currently performs across measures such as awareness, consideration, preference, usage, trust and brand associations.
Brand tracking repeats selected measures at regular intervals. This allows your team to identify changes, evaluate campaign effects and understand how the brand is developing over time.

What brand decision are you preparing to make?

Tell us which brand, audiences and competitors you need to understand, the markets involved,
the research already available and when your team needs to decide.

TALK TO A RESEARCH CONSULTANT

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