TGM RAMADAN INSIGHTS IN SAUDI ARABIA 2024
Ramadan Spending in Saudi Arabia: How Households Reprioritize Essentials, Giving, and Connection
Ramadan is a month of profound spiritual reflection of Saudia Arabia. For families across the country, Ramadan spending isn't necessarily about spending more though that often happens,it’s about spending differently.
Exploring the spending patterns of Ramadan 2024 report, data shows that 47%of surveyed Saudis allocated a significant portion of their budget to Food & Drinks. The focus remains on high-quality, traditional staples such as dates, Vimto, laban, and sambousek ingredients continue to dominate shopping carts.
Furthermore, 44% of respondents expressed an intent to increase their food spending, a trend particularly driven by males and those in the 18-24 and 30-39 age brackets.
This consistent demand solidifies food as the largest category in Ramadan expenses allocation in KSA year after year.
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- Iftar Tents: Sponsoring meals for those less fortunate.
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- Digital Donations: Using platforms like Ehsan or Zakat, Tax and Customs Authority apps to automate their giving.
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- Community Support: Contributing to local neighborhood initiatives.
During Ramadan, the spirit of generosity prevailed, as over half of Saudis from various age groups indicated a heightened dedication to donating to charity.
This purposeful spending reflected a core value of the Saudi identity, where financial resources were seen as a tool for communal well-being rather than just personal consumption.
While traditional sweets and premium chocolates remain staples, the types of gifts are evolving:
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- Home Decor: Items that help create a "Ramadan vibe" at home (lanterns, prayer rugs, incense burners).
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- Self-Care & Perfumes: : Fragrances and oud are popular choices for Eid preparations.
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- Experience-based Gifts: Gift vouchers for dining or wellness.
These purchases aren't just about consumerism; they are a physical manifestation of Silat al-Rahim (maintaining family ties), a key spiritual goal of the month.
