Ramadan is often a time for shopping, whether it’s to buy home decorations, ready special meals or find Eid al-Fitr gifts for loved ones. But, with the adjustment of routines around eating, sleeping, exercising, etc., also comes a significant adjustment in shopping patterns and an openness to novelty.
The majority of Muslims agree that brands should have religious awareness when marketing their products to them (74%).
Shoppers will do their essential Ramadan shopping right before the start of the holy month (43%). The same thing applies to Eid al-Fitr (25%)
In the hunt for the best deal
Many Muslims will try to save money by looking for promotions. 71% say that Ramadan is the best time to find the best deals.
Quality & authenticity
76% of shoppers will be looking for high-quality products, followed by the authenticity of the product and brand trust (72%).
The gift that keeps on giving
The Mobile is the convenient tool that shoppers use to discover Ramadan purchases and new ideas (73%).