Ramadan is a period of introspection and celebration for nearly 2 billion people worldwide.
TGM Research, being a leader and expert in the field of global digital and mobile research, invites you to participate in the most extensive Ramadan survey.
there are 1.9 Billion Muslims worldwide
98% of them will celebrate Ramadan
94% claim that they will fast this year
WHAT IS TGM RAMADAN GLOBAL STUDY?
This project is the most recent and comprehensive study on the Ramadan celebration worldwide. It aims to capture the unique behavior preceding the holy month of Ramadan and its impact. Our report will share detailed insights from consumers across the Muslim world and how companies and marketers can connect during this time.
The TGM Ramadan Global Study provides better understanding of how customers behave during the most significant month in the Muslim world. Results of the project allow you to learn about the behaviors, motivations and attitudes representative for over 1B consumers in 18 countries to support and optimize the business and Ramadan marketing strategies to connect better with consumers.
18 countries on four continents studied
Country representative sample in each country surveyed
representative for over 1B Muslim consumers worldwide
WHEN IS RAMADAN IN 2022?
Ramadan 2022 will start, depending on the moon sighting, in most of the countries on 2nd of April. Ten days before it did last year (April 13th)
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WHICH COUNTRIES ARE STUDIED IN THE 2022 TGM GLOBAL RAMADAN SURVEY?
Detailed timeline and planning of Ramadan celebrations
Ramadan celebration across multiple countries and local differences
Travel Plans for Ramadan and Eid this year
What is the Ramadan Spending Budget?
How does the consumers plan Ramadan purchases?
What are the purchased categories and in which shopping channel?
What are the gifting plans?
What is the giving budget this year?
What are the preferences towards charity contributions?
What is the use of digital in charitable actions during Ramadan this year?
- Graphic and descriptive report in English (approx. 100 slides),
- tabular report,
- SPSS database,
Who we are?
About TGM
TGM Research is a data and insights company underpinned by technology. We help businesses like yours identify, connect and engage with the people who matter. By capturing declared, first-party data, we help to understand, segment, target and engage with your target audiences globally through research that moves at the speed of culture.
Would you like to learn more?
Get insights from the world's biggest Ramadan survey this year.
