TGM GLOBAL INSIGHT PULSE

TGM Ramadan Global Study 2022

Join the world's largest Ramadan consumer study.

Ramadan is a period of introspection and celebration for nearly 2 billion people worldwide. TGM Research, being a leader and expert in the field of global digital and mobile research, invites you to participate in the most extensive Ramadan survey.


98%

there are 1.9 Billion Muslims worldwide

Ramadan - 2 Billion people

98% of them will celebrate Ramadan

ramadan fasting

94% claim that they will fast this year


WHAT IS TGM RAMADAN GLOBAL STUDY?

This project is the most recent and comprehensive study on the Ramadan celebration worldwide. It aims to capture the unique behavior preceding the holy month of Ramadan and its impact. Our report will share detailed insights from consumers across the Muslim world and how companies and marketers can connect during this time.

The TGM Ramadan Global Study provides better understanding of how customers behave during the most significant month in the Muslim world. Results of the project allow you to learn about the behaviors, motivations and attitudes representative for over 1B consumers in 18 countries to support and optimize the business and Ramadan marketing strategies to connect better with consumers.
18 countries

18 countries on four continents studied

Ramadan - 2 Billion people

Country representative sample in each country surveyed

ramadan fasting

representative for over 1B Muslim consumers worldwide

WHEN IS RAMADAN IN 2022?

Ramadan 2022 will start, depending on the moon sighting, in most of the countries on 2nd of April. Ten days before it did last year (April 13th)
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2022 Ramadan Rundown - starting date and finish time

WHICH COUNTRIES ARE STUDIED IN THE 2022 TGM GLOBAL RAMADAN SURVEY?

WHAT ARE THE TOPICS THAT WE LOOKED INTO?

Project covers topics such as:
RAMADAN PREPARATIONS & CELEBRATIONS
Detailed timeline and planning of Ramadan celebrations
Ramadan celebration across multiple countries and local differences
Travel Plans for Ramadan and Eid this year
COVID -19 AND RAMADAN
What is the impact of COVID on customs and celebrations this year globally? What is the attitude towards restrictions?
SHOPPING DURING RAMADAN
What is the Ramadan Spending Budget? How does the consumers plan Ramadan purchases? What are the purchased categories and in which shopping channel? What are the gifting plans?
RAMADAN AND BRANDS
Which brands come to consumers mind first when thinking of Ramadan? What is the openness toward new brands and in which category?
MEDIA CONSUMPTION & USAGE
How are the Media and smartphone consumed over Ramadan? What Muslim/Ramadan apps are used? What is the role of Social media?
CHARITY AND COMMUNITY CONTRIBUTIONS
What is the giving budget this year? What are the preferences towards charity contributions? What is the use of digital in charitable actions during Ramadan this year?
  • Project outcomes

    Project participants will receive:

    - Graphic and descriptive report in English (approx. 100 slides),
    - tabular report,
    - SPSS database,
  • Who we are?

    About TGM

    TGM Research is a data and insights company underpinned by technology. We help businesses like yours identify, connect and engage with the people who matter. By capturing declared, first-party data, we help to understand, segment, target and engage with your target audiences globally through research that moves at the speed of culture.
Would you like to learn more?

Get insights from the world's biggest Ramadan survey this year.

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE

 

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Contact Us


TGM Research FZE

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE