OUR PRODUCTS
Customer Experience Research

Optimize your customer interactions across different channels to minimize churn rate and grow your business

OUR PRODUCTS

Customer Experience Research

Optimise your customer interactions across different channels to minimise churn rate and grow your business

Improving customer experiences positively impact sales, loyalty, referrals, and use of your brand. Small adjustments in the customer experience can deliver immense value for your business. By understanding your customers’ views, you can prioritize the areas to address. 

The two metrics most important to customer experience are customer satisfaction and customer engagement. Both exist on a continuum and influence each other in both directions. Gain a deeper understanding to ensure you’re making the right decision – every time. Build your company’s tomorrow by understanding your consumers and how do you meet their needs.

DELIVER IMMENSE VALUE TO YOUR BUSINESS

Understand-customers’ needs and challenges

Understand customers’ needs and challenges

Develop winning products

Develop winning products and services that deliver on customer needs

Test how do you perform against your competitors

Test how you perform against your competitors 

Test products early

Optimize products to retain and grow customers

Optimise customer interactions

Optimize customer interactions across different channels

Marketing Understanding

NET PROMOTER

ARE YOUR CUSTOMERS SATISFIED WITH YOUR BRAND EXPERIENCE? WILL THEY CONVINCE A FRIEND TO TRY YOUR PRODUCT?

NPS (Net Promoters Score) helps countless businesses to elevate the importance of customer feedback within organisations.It has done more than any other metric to elevate the importance of customer feedback.

With proper execution of NPS you can create the system for training, communications and action planning, analytics for diagnostics and root cause analysis and closing the loop.

Marketing Understanding

CUSTOMER SATISFACTION TRACKING

ARE YOUR CUSTOMERS HAPPY? HIGHER CUSTOMER SATISFACTION IMPACT SALES, LOYALTY, REFERRALS, AND USE.

Your customers’ levels of satisfaction will tell you a lot about how well you are meeting the needs of the people you serve. This is arguably the starting point for all customer research.

With proper insights coming from measurement of customer satisfaction by products or services offered by a brand in the context of competitive brands you can grow more.

We offer systematic measurement of perception of our products and brand health in contrast with competitors.We can help you determine the actions that are working for customers, as well as the ones that aren’t so you could focus your spend on the elements that have the greatest impact. Generate more from your loyal customer, grow your customer base

Marketing Understanding

COMPETITORS BENCHMARKING

SEE HOW YOUR BRAND PERFORMS AGAINST THE COMPETITITORS AND SPOT BEST OPPORTUNITIES TO GET AHEAD.

Competitive benchmarking is the process of comparing your company against several competitors using a collection of key metrics set. It is used to measure the performance of your business and compare it to others over time.

Get organized overview of your company and how it performs on different level. Benchmark to easily spot when a competitor is doing well or beginning to struggle to evaluate your strategy.

Marketing Understanding

UX RESEARCH

CREATING GREAT PRODUCTS AND SERVICES REQUIRES IN-DEPTH UNDERSTANDING OF WHAT WORKS, AND WHAT DOESN’T FOR THE USER. THE QUEST TO GATHER AND IMPLEMENT INSIGHTS FROM CUSTOMERS HAS BECOME EVERY BUSINESS ONGOING RESPONSIBILITY.

Creating of this understanding is however a hard problem to solve. The entire field of UX (user experience) and HCI (human-computer interaction) research helps to solve this problem.

We can help you to use your customer insights to create products that are useful, easy to use, and a pleasure to engage. Use expert methodologies to deliver the promise to aligning the user experience with user expectations. Build intuitive and memorable products that drive satisfaction and loyalty now.

Marketing Understanding

COMPATH-TO-PURCHASE/USER JOURNEY

ARE YOU LEVERAGING YOUR PATH TO PURCHASE AS A PATH TO GROWTH?

Technology has created an omni-channel world bringing together physical and digital shopping experiences offering multitude of touchpoints influencing consumers’ brand opinions and purchase behaviors. Marketers are struggling how to deal with this new reality – and often there is a limited of insight on how the paths to purchase is influencing sales and how it might be leveraged to drive business growth

Do you know where do customers hear about you first, how do they engage with your product? Where do they try, and where do they buy? We can offer unique insights of your audience to provide a 360 view of their experiences.

ATTIDUE AND USAGE

NET PROMOTER

ARE YOUR CUSTOMERS SATISFIED WITH YOUR BRAND EXPERIENCE? WILL THEY CONVINCE A FRIEND TO TRY YOUR PRODUCT?

NPS (Net Promoters Score) helps countless businesses to elevate the importance of customer feedback within organizations. It has done more than any other metric to elevate the importance of customer feedback.

With proper execution of NPS, you can create the system for training, communications and action planning, analytics for diagnostics and root cause analysis, and closing the loop.

CUSTOMER SATISFACTION TRACKING

ARE YOUR CUSTOMERS SATISFIED WITH YOUR BRAND EXPERIENCE? WILL THEY CONVINCE A FRIEND TO TRY YOUR PRODUCT?

Your customers’ levels of satisfaction will tell you a lot about how well you are meeting the needs of the people you serve; this is arguably the starting point for all customer research.

With proper insights, coming from the measurement of customer satisfaction by products or services offered by a brand in the context of competitive brands, you can grow more.

We offer a systematic measurement of perception of our products and brand health in contrast with competitors. We can help you determine the actions that are working for customers as well as the ones that are not, so you could focus on the elements that have the greatest impact. Generate more from your loyal customer and grow your customer base

ATTIDUE AND USAGE
ATTIDUE AND USAGE

COMPETITORS BENCHMARKING

SEE HOW YOUR BRAND PERFORMS AGAINST THE COMPETITORS AND SPOT THE BEST OPPORTUNITIES TO GET AHEAD.

Competitive benchmarking is the process of comparing your company against several competitors using a collection of key metrics sets. We use it to measure the performance of your business and compare it to others over time.

Get an organized overview of your company and how it performs on a different level. Benchmark to easily spot when a competitor is doing well or beginning to struggle to evaluate your strategy.

UX RESEARCH

CREATING GREAT PRODUCTS AND SERVICES REQUIRES AN IN-DEPTH UNDERSTANDING OF WHAT WORKS AND WHAT DOESN’T FOR THE USER. THE QUEST TO GATHER AND IMPLEMENT INSIGHTS FROM CUSTOMERS HAS BECOME EVERY BUSINESS ONGOING RESPONSIBILITY.

Creating this understanding is, however, a hard problem to solve. To help helps solve it, we have the entire field of UX (user experience) and HCI (human-computer interaction) research.

We can help you use your customer insights to create products that are useful, easy and fun to use. Use expert methodologies to deliver the promise to align the user experience with user expectations. Build intuitive and memorable products that drive satisfaction and loyalty now.

ATTIDUE AND USAGE
ATTIDUE AND USAGE

PATH-TO-PURCHASE/USER JOURNEY

ARE YOU LEVERAGING YOUR PATH TO PURCHASE AS A PATH TO GROWTH?

Technology has created an omnichannel world bringing together physical and digital shopping experiences offering a multitude of touchpoints influencing consumers’ brand opinions and purchase behaviors. Marketers are struggling with how to deal with this new reality – and there is often a limit of insight on how the paths to purchase is influencing sales and how it might be leveraged to drive business growth

Do you know where do customers hear about you first? How they engage with your product? Where do they try, and where do they buy? We can offer unique insights extracted from your audience to provide a 360 view of their experiences.

Our work has included projects for:

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    © 2020 TGM Research FZE

     

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    8th floor, Business Center 4, 
    Al Nakheel 1005 Ras Al Khaimah 
    United Arab Emirates

    4th floor, VIPD building No.4 Nguyen Thi Minh Khai Street District 1, Ho Chi Minh City Vietnam

    ul. Długa 29/226
    00-238 Warszawa Poland

    Contact Us

    TGM Research FZE

    8th floor, Business Center 4, 
    Al Nakheel 1005 Ras Al Khaimah 
    United Arab Emirates

    4th floor, VIPD building No.4 Nguyen Thi Minh Khai Street District 1, Ho Chi Minh City Vietnam

    ul. Długa 29/226
    00-238 Warszawa Poland

    We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

    © 2020 TGM Research FZE