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New Product Development & Innovation Research

Develop winning products and services, routed in consumer needs.
David Ogilvy, once wrote, “Great marketing only makes a bad product fail faster” - we will help you avoid that.

New product launches are tricky. Only less than 1/3 will succeed. With fierce competition and consumer needs changing - agile product development is a must. Use our NPD expertise to understand what works, refine what doesn’t, and make your next product launch the best one.

We work with:

  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo
  • TGM Rapid Omnibus logo

    Develop A Product That Delivers. Bring To Market With Confidence

    Move quickly ideas

    Move quickly and test early-stage ideas

    Uncover unmet needs

    Uncover unmet needs – address them with a new or enhanced product or service

    Optimize features benefits

    Optimize features benefits and packaging

    Test products early

    Test products early and throughout the product launch cycle

    NEEDS IDENTIFICATION

    YOU DON'T KNOW WHERE TO START WITH YOUR PRODUCT DEVELOPMENT?

    Know where market opportunities in your category are to inspire product development. Understand your market and where you may have the opportunity to grow.

    CONCEPT TESTING

    YOU’VE DEVELOPED GREAT CONCEPTS, BUT DO YOU KNOW WHAT WILL PERFORM BEST IN-MARKET?

    With TGM, you can validate the potential of an idea by exposing it to the target audience and evaluate the chances of success once in the market. Our concept testing solution enables you to launch and test concepts - with the audience of your choice.

    PACKAGE TESTING

    YOU HAVE NICE DESIGNS, BUT YOU WONDER WHICH ROUTE WOULD HAVE THE HIGHEST IMPACT?

    Pack testing ensures that your design, features, messaging and claims work together perfectly to sell your product. Our pack testing solution enables you to launch and test multiple package designs - with the audience of your choice. Understand purchase intention, preference, distinctiveness and brand fit. Identify packaging strengths and weaknesses, and more.

    PRICE OPTIMIZATION

    GOT THE DESIGN READY BUT NOW NEED TO SELECT THE RIGHT PRICING STRATEGY?

    Price your product right, and you will never feel that you have lost customers or left money on the table. We will help you find the right price point for your products and services to set your business up for success.
    NEED HELP WITH YOUR NPD PROJECT?
    We can help you design and launch products and services that outperform the competition.