Americans Redefine Christmas Value with Purpose and Planning in 2025

“The 2025 holiday shopper is not cutting back, they’re thinking smarter. Americans are spending with intention. It is about buying what matters, for the people who matter, at the right time”

Key findings in USA Christmas Insights 2025

• 21% begin shopping in October or earlier, and 22% in early November
• The Black Friday rush has evolved into a month-long series of digital deal events, marking a new rhythm for the season.

• Most Americans plan to spend between $100–$499 on gifts this year.
• Younger adults budget $100–$249, while one-third of older shoppers spend $500+.
• Price (71%), discounts (49%) and product quality (49%) are the leading factors in purchasing decisions. Americans are favoring quality over quantity.

• More than 30% of consumers plan to buy most or all their gifts online.
• Other 20% enjoy seeing and touching the items in stores before buying.
• 32% expect to shop equally online and in-store, blending convenience with experience.

• Clothing (63%) and gift cards (51%) top the list, followed by electronics (44%), toys (44%), food and beverages (39%) showing how Americans mix practicality and excitement in their giving.