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5 Key Trends Shaping Vietnam’s Ride Hailing Market in 2025, TGM Research Reveals

TGM Vietnam Ride-Hailing Report 2024 explores consumer behaviors, adoption patterns, and emerging trends driving the future of ride-hailing in Vietnam.

SINGAPORE, 02nd April 2025 - Vietnam’s ride-hailing landscape is undergoing a dynamic shift as urban life becomes more connected and fast-paced. With growing reliance on digital platforms and evolving expectations around mobility, ride-hailing has become deeply embedded in the daily routines of Vietnamese consumers.The Vietnam Ride-Hailing Report 2024 by TGM Research reveals that more than half of respondents are frequent users of ride-hailing services, using it several times a week or almost every day, reflecting how ingrained these platforms have become in navigating modern city life.

Part of a broader global study spanning 35 countries and over 4,030 respondents, the report explores how consumer habits and transport ecosystems are transforming in 2025. In Vietnam, the findings signal not just market growth, but a meaningful shift in how people move—driven by the pursuit of smoother, more intuitive travel experiences in a rapidly urbanizing environment.

"Vietnam’s ride-hailing market is entering a new phase where growth is no longer just about scale, but about understanding what truly drives consumer choice. From digital trust to seamless experience, the expectations are evolving quickly. Our goal with this report is to help businesses decode those shifts and make smarter, more informed decisions in a competitive and fast-changing environment.”
Greg Laski, CEO & Founder of TGM Research

Key Trends from the TGM Ride-Hailing Report in Vietnam 2024

Ride-Hailing Becomes an Everyday Essential

Over half of Vietnamese respondents are frequent users
○ 47% use ride-hailing several times a week; 7% rely on it almost daily
○ 49% booked a ride via an app in the past week
With 48% of respondents not owning a car, ride-hailing plays a crucial role in their daily transportation needs

Safety is a Key Driver of Adoption

Nearly half of Vietnamese respondents consider ride-hailing a safer alternative, especially when attending events or going out at night
Many turn to ride-hailing for spontaneous or occasional travel
Adverse weather conditions also lead consumers to opt for the convenience of ride-hailing

Pricing and Speed of Service Influence Platform Choice

Nearly half of Vietnamese respondents cite competitive pricing as a key influence in app selection, though affordability alone is not the sole factor.
Safety features, particularly among female users, remain a critical consideration.
Quick driver arrival is especially valued by older respondents, with fast pick-up times often being a key differentiator.

A Competitive Market Shaped by Brand Perception

Vietnam’s ride-hailing sector remains highly competitive, with both global and regional players vying for user loyalty.
Consumer preferences are shifting, and perception of brand reliability, safety, and ease of use play a major role.
Which platforms are winning and why? Our TGM Ride-Hailing Report in Vietnam 2024 reveals the frontrunners and what sets them apart.

ACCESS THE FULL REPORT: For deeper insights into Vietnam’s ride-hailing trends, consumer behaviors, and competitive positioning, access our full report at https://tgmresearch.com/vietnam-ride-hailing-consumer-insights-2024.html

For media inquiries, partnership opportunities, or tailored insights, contact [email protected]

METHODOLOGY: TGM Research conducted 4,030 (558 for Vietnam) computer-assisted web interviews (CAWI) across 35 countries, targeting adults aged 18 to 55+. The fieldwork included a nationally representative sample in terms of age and gender for each country. The countries surveyed were Argentina, Australia, Austria, Belgium, Brazil, Chile, Colombia, France, Germany, India, Indonesia, Ireland, Italy, Mexico, the Netherlands, New Zealand, Nigeria, Peru, the Philippines, Poland, Portugal, Romania, Serbia, Saudi Arabia, Singapore, South Africa, Spain, Switzerland, Thailand, Turkey, the UAE, the UK, Ukraine, and the USA. The final data accurately reflect each country’s adult population.

About TGM Research

TGM Research (TGM) is a global market research company specializing in first party data collection, online panel surveys and advanced research technology. The company delivers fast, high-quality insights to support better business decisions.

With a team of over 50 professionals working remotely across four continents, TGM combines global reach with local expertise. Its innovative approach ensures reliable data and flexible solutions for clients worldwide.

For more information, visit: tgmresearch.com

Media Contact:
Name: Thuyen Vu - Chief Marketing Officer
Phone: +84 902 445 688
Email: [email protected]

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