TGM Pet Care Insights 2026 in Thailand - A New Era of Wellness-Driven Pet Parenting

“Thai pet owners are becoming more intentional and informed. They are investing in supplements, routine checkups, and convenient home-care solutions at a much higher rate than before”

Key Highlights From The Thailand Pet Care Report

• Emotional attachment to pets is strong in Thailand, with 39% of Thais treating pets as family.
• 31% of pet owners go further, viewing their pets as babies or children.
• Companionship and reduced feelings of loneliness are one of the greatest benefits of pet ownership in Thailand.

• For easy at-home care, 39% of Thai pet parents bought grooming supplies such as brushes/combs, nail clippers and shampoo.
• 51% of pet owners spent on accessories like collars/leashes/harnesses over the past 12 months.
• Homemade meals rank #1 as the most commonly used alternative diet among Thai pet owners.

• 53% of Thai pet owners purchased healthcare products and supplements for at-home use.

• 38% of Thai pet owners maintain a regular schedule of visiting vet clinics every 3 - 6 months. This habit is fairly consistent across the 18–44 age demographic.

• 44% of Thais are expecting health monitoring devices to become more widely adopted as pet care continues to modernize.
• 34% cite smart feeders/water fountains as one of the most popular choices in the next 5 years.

Why This Matters for Brands

• Creating strong potential for brands to expand into higher-margin categories.
• The rapid adoption of at-home care behaviors also signals new openings for DTC models, subscription services, and e-commerce innovation.
• The habit of maintaining regular vet visits creates space for partnerships between brands, clinics, and digital platforms to build end-to-end pet wellness journeys.
• Brands can find strong growth opportunities among new consumers — especially Gen Z and Millennials — as they are the most open to new products, technologies, and innovative care solutions.