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5 Key Trends Shaping Global Ride Hailing in 2025, TGM Research Reveals

Drawing insights from 34 countries, TGM Global Ride-Hailing Report 2024 explores shifting consumer behaviors, regional adoption patterns, and emerging trends reshaping urban mobility in 2025.

SINGAPORE, 02nd April 2025 - TGM Research, a technology-driven market research company specializing in global online data collection, has released its highly anticipated TGM Global Ride-Hailing Report 2024. Drawing insights from 34 countries, the report explores shifting consumer behaviors, regional adoption patterns, and emerging trends reshaping urban mobility in 2025.

The ride-hailing industry continues to evolve, driven by urbanization, digital adoption, and changing mobility needs. Consumers worldwide prioritize safety, convenience, and affordability, making ride-hailing an integral part of modern transportation. As the sector expands, it is not only reshaping market dynamics but also driving technological advancements and influencing regulatory frameworks on a global scale.

"Ride-hailing has fundamentally transformed the way people move, providing a flexible alternative to traditional transportation. As digital transformation accelerates, consumer expectations are shifting—where safety, convenience, and brand trust play an increasingly critical role. This report equips businesses with the insights they need to anticipate changes, adapt strategies, and lead in this rapidly evolving space.”
Greg Laski, CEO & Founder of TGM Research

Key Trends from the TGM Global Ride-Hailing Report 2024

More than one-third of respondents are frequent ride hailing users

28% use ride-hailing multiple times per week, while 10% rely on it almost daily
APAC leads in usage, with 12% using ride-hailing daily and 28% using a few times a week
Europe sees lower reliance with 19% using ride-hailing a few times a week, due to strong public transport and higher car ownership (72%)

Safety is a primary factor driving ride-hailing choices

32% prioritize safety, particularly for nighttime travel and social outings
29% use ride-hailing for spontaneous or occasional trips
28% opt for ride-hailing to avoid traffic congestion
Regional variations:
○ APAC: Avoiding traffic is the top factor
○ Europe: Ride-hailing serves as a solution in areas with limited public transport
○ Africa & LATAM: Safety concerns drive adoption

Competitive pricing is the leading factor shaping consumers' choice of a ride-hailing app

37% prioritize competitive pricing, though affordability alone isn’t the only factor
30% value quick driver arrival, particularly in Europe & Africa, where fast pick-up times are the biggest differentiator
27% emphasize brand trust, especially in APAC & LATAM, where reliability plays a crucial role

Uber dominates the global ride hailing market

Uber remains the dominant player (67.5%), leading in: Africa (91%), LATAM (82%), Europe (62%)
Bolt secures 22% of market preference, reflecting strong adoption in key regions
Grab commands 56% market share in APAC and holds 16% globally

ACCESS THE FULL REPORT: For deeper insights into regional ride-hailing trends, consumer behaviors, and competitive positioning, download our full report at https://tgmresearch.com/ride-hailing-consumer-insights-2024.html

For media inquiries, partnership opportunities, or tailored insights, contact [email protected]

METHODOLOGY: TGM Research conducted 3,472 computer-assisted web interviews (CAWI) across 34 countries, targeting adults aged 18 to 55+. The fieldwork included a nationally representative sample in terms of age and gender for each country. The countries surveyed were Argentina, Australia, Austria, Belgium, Brazil, Chile, Colombia, France, Germany, India, Indonesia, Ireland, Italy, Mexico, the Netherlands, New Zealand, Nigeria, Peru, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, South Africa, Spain, Switzerland, Thailand, Turkey, the UAE, the UK, Ukraine, and the USA. The final data accurately reflect each country’s adult population.

About TGM Research

TGM Research (TGM) is a global market research company specializing in first party data collection, online panel surveys and advanced research technology. The company delivers fast, high-quality insights to support better business decisions.

With a team of over 50 professionals working remotely across four continents, TGM combines global reach with local expertise. Its innovative approach ensures reliable data and flexible solutions for clients worldwide.

For more information, visit: tgmresearch.com

Media Contact:
Name: Thuyen Vu - Chief Marketing Officer
Phone: +84 902 445 688
Email: [email protected]

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