Key Insights in Global Gambling and Sports Betting Trends for 2024

“Our survey provides detailed insights into the behaviors and preferences of sports bettors globally, highlighting key trends in betting frequency, motivations, and channel preferences. These findings offer a comprehensive snapshot of the current state of the sports betting industry, delivering valuable information for stakeholders to better understand and navigate market dynamics."

Key Findings from TGM Gambling & Sports Betting 2024:

• Frequent Betting on the Rise Among Key Demographics: A significant number of respondents, particularly those in their late twenties to early forties, report frequent engagement in both casino games and sports betting several times a week. Betting activity among these groups has notably increased over the past 12 months, especially among males. Additionally, younger individuals and females make up the majority of first-time bettors.
• Shift Toward Digital Betting Activities: Over the past 12 months, online and app-based betting on sports, such as football and horse racing, has become the most popular form of gambling, especially among males and older participants. The survey also highlights strong engagement in lotteries and online slots, indicating a preference for easily accessible and instant-win gambling options.
• Diverse Motivations Driving Betting Behavior: Financial gain remains the primary motivator for bettors globally, with over half of respondents identifying it as their main reason for betting. For males, the excitement of betting and the added engagement during games are key drivers, while females are more motivated by the social atmosphere and trying new experiences.
• Rewards and Real-Time Betting Become a Key Attraction: Incentives such as rewards (e.g. sign-up bonuses or contest entries for frequent use) significantly increase interest in sports betting. Live, in-play betting during events has also gained popularity, especially among those in their late thirties to mid-forties who follow the sports they bet on closely.
• Dominance of Digital Betting Channels: Digital platforms dominate, with nearly 80% of respondents preferring online or mobile betting apps. However, in the U.S., there is still a significant preference for in-person betting at sportsbooks and casinos.
• Betting Brands: In a crowded market, brand recognition and trust are crucial. The survey identifies several leading online casinos and sports betting platforms known for reliability and strong reputations.