Flashscore deepens commitment to Brazilian football fans with exclusive insights into nation’s sports culture
• Formula 1 is the top non-football sport and the most popular 'new' sport among fans
• Users ranked Flashscore as the fastest, easiest and most trusted sports content provider
"This survey is part of Flashscore's growing commitment to Brazil, where we've been investing in local content, partnerships and understanding what fans want. The research helps us make sure we're building features and communications that work for Brazilian users—whether they're checking live scores or comparing betting odds. It's really insightful and will guide our investments in Brazil, especially as we count down to the World Cup."
"This mix of reliable information, speed and easy use makes Flashscore powerful for sports fans and bettors—it really points out our product's core strengths and the value we bring to all users. That's why major betting brands see us as a key traffic source in Brazil and globally. We bring together people who want accurate, timely information and give them easy ways to compare and access top bookmakers."
The most popular betting market was match result, with 58%, ahead of both teams to score (49%) and total goals (over / under), with 48%.
“This research highlights how deeply sport is woven into Brazil’s cultural identity — and how digital platforms are transforming the way fans connect, consume, and interact with sports content. Our role at TGM Research is to provide independent, data-driven insights that help organizations better understand their audiences and make informed decisions.”
Flashscore is the flagship product of Livesport, a Czech technology company founded in 2006. The Prague-based business has evolved from a local provider of live scores into the world leader in instant sports information. Flashscore now boasts over 180 million app downloads and 120 million monthly users across 70+ websites, delivering sports data from 38 disciplines to fans in more than 50 countries.
Its global reach, local expertise and deep understanding of fan behaviour enable Flashscore to transform its vast user base and rich insights into value for both users and partners, while remaining the most trusted source of live sports information worldwide.
TGM Research (TGM) is a global market research company specializing in first party data collection, online panel surveys and advanced research technology. The company delivers fast, high-quality insights to support better business decisions.
With a team of over 50 professionals working remotely across four continents, TGM combines global reach with local expertise. Its innovative approach ensures reliable data and flexible solutions for clients worldwide.
For more information, visit: tgmresearch.com
Name: Thuyen Vu - Chief Marketing Officer
Phone: +84 902 445 688
Email: press@tgmresearch.com
