The ecommerce market in Poland is a rapidly changing industry, with a strong focus on consumer convenience and accessibility. Online shopping has become increasingly popular among Polish consumers, with a wide range of products and services available at their fingertips. In addition, the industry has seen significant growth in mobile commerce, as well as an increase in the number of online marketplaces and platforms. Furthermore, the market is characterized by a high level of competition and a diverse range of retailers, both domestic and international.
As the e-commerce market in Poland continues to evolve, the number of available platforms, new features, and products are expanding to benefit customers. Shopping online has become fast and convenient for many. In order to gain a deeper understanding of consumer behavior and attitudes in the Polish market, one of the leading e-commerce platform has initiated a project. The project's goal was not only to prepare an attractive offer for customers but also to understand the needs, motives and opinions of those who use e-commerce platforms. This information will be used to improve the platform and tailor it to the needs of Polish consumers.
- Market Studied: Poland
- Sample: N=500
- Targeted Audience: Users of Polish e-commerce platforms emerged from the national representation
- Quotas: Soft quotas for age and gender
- Research Method: U&A
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