As the e-commerce market in Poland continues to evolve, the number of available platforms, new features, and products are expanding to benefit customers. Shopping online has become fast and convenient for many. In order to gain a deeper understanding of consumer behavior and attitudes in the Polish market, one of the leading e-commerce platform has initiated a project. The project's goal was not only to prepare an attractive offer for customers but also to understand the needs, motives and opinions of those who use e-commerce platforms. This information will be used to improve the platform and tailor it to the needs of Polish consumers.
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