MARKET CASE STUDY: Poland

Exploring the e-commerce landscape in Poland

A study on consumer behavior patterns to unlock the potential of E-commerce in Poland.

Project background:

The ecommerce market in Poland is a rapidly changing industry, with a strong focus on consumer convenience and accessibility. Online shopping has become increasingly popular among Polish consumers, with a wide range of products and services available at their fingertips. In addition, the industry has seen significant growth in mobile commerce, as well as an increase in the number of online marketplaces and platforms. Furthermore, the market is characterized by a high level of competition and a diverse range of retailers, both domestic and international.

As the e-commerce market in Poland continues to evolve, the number of available platforms, new features, and products are expanding to benefit customers. Shopping online has become fast and convenient for many. In order to gain a deeper understanding of consumer behavior and attitudes in the Polish market, one of the leading e-commerce platform has initiated a project. The project's goal was not only to prepare an attractive offer for customers but also to understand the needs, motives and opinions of those who use e-commerce platforms. This information will be used to improve the platform and tailor it to the needs of Polish consumers.

Challenge:

We employed an innovative method to recruit participants. In the first stage, we recruited a nationally representative sample of Poles. In the second stage, from this sample, we selected users of a Polish e-commerce platforms. This allowed us to uncover the primary demographic characteristics of the e-commerce consumer behavior in Poland as a whole.

Methodology:

  • Market studied: Poland
  • Sample: N=515
  • Targeted Audience: Users of polish e-commerce platforms emerged from the national representation
  • Quotas: Soft quotas for age and gender
  • Method: Consumer behavior, brand awareness
Poland Demographics Data Pill

Outcome:

TGM Research successfully delivered a full-service project, from the initiation of fieldwork to the final report, within 25 days. Through our efforts, we were able to recognize and gain a deep understanding of the patterns of behavior of e-commerce platform users. Furthermore, we were able to distinguish the most important advantages and disadvantages of buying products via e-commerce platforms
TGM Page Element- Poland Map
As the leading online data collection agency, TGM Research has conducted multiple market research projects, pioneering online research in Europe. To learn more about our recent projects in Poland or other countries in Europe and our expertise, please contact us.

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TGM Research FZE

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE