Skip to main content


Exploring the e-commerce landscape in Poland

A study on consumer behavior patterns to unlock the potential of E-commerce in Poland.


Exploring the e-commerce landscape in Poland

Project background:

The ecommerce market in Poland is a rapidly changing industry, with a strong focus on consumer convenience and accessibility. Online shopping has become increasingly popular among Polish consumers, with a wide range of products and services available at their fingertips. In addition, the industry has seen significant growth in mobile commerce, as well as an increase in the number of online marketplaces and platforms. Furthermore, the market is characterized by a high level of competition and a diverse range of retailers, both domestic and international.

As the e-commerce market in Poland continues to evolve, the number of available platforms, new features, and products are expanding to benefit customers. Shopping online has become fast and convenient for many. In order to gain a deeper understanding of consumer behavior and attitudes in the Polish market, one of the leading e-commerce platform has initiated a project. The project's goal was not only to prepare an attractive offer for customers but also to understand the needs, motives and opinions of those who use e-commerce platforms. This information will be used to improve the platform and tailor it to the needs of Polish consumers.

Key data facts about poland


We employed an innovative approach to recruit participants. In the first stage, we recruited a nationally representative sample of Poles. In the second stage, we identified and selected individuals from within this sample who are active users of Polish e-commerce platforms. This method provided us with valuable insights into the primary demographic attributes that underpin e-commerce consumer behavior across Poland as a whole.


  • Market Studied: Poland
  • Sample: N=500
  • Targeted Audience: Users of Polish e-commerce platforms emerged from the national representation
  • Quotas: Soft quotas for age and gender
  • Research Method: U&A
TGM case study map - Poland


TGM Research successfully delivered a full-service project, from the initiation of fieldwork to the final report, within 25 days. Through our efforts, we were able to recognize and gain a deep understanding of the patterns of behavior of e-commerce platform users. Furthermore, we were able to distinguish the most important advantages and disadvantages of buying products via e-commerce platforms

As the leading online data collection agency, TGM Research has conducted multiple market research projects, pioneering online research in Europe. To learn more about our recent projects in Poland or other countries in Europe and our expertise, please contact us.

We hope you have found this short guide useful

If you have any further questions about how best to set up your online research study in CEE, please don’t hesitate to get in touch with us.
Reach global, think local
Looking for a high-quality online panel provider for your consumer, or business to business market research project in Poland?