Pet Owners in Vietnam | TGM Pet Care Insights 2026: Ownership & Lifestyle

Vietnam's pet parents are getting closer, smarter, and more mindful with every moment of care.

About Pet Care Insights Report:
Ownership & Lifestyle

Description

In Vietnam, pet ownership is becoming an essential part of modern living. As urban households expand and younger generations embrace pet companionship, pets are now seen as friends, protectors, and emotional partners.

45% of Vietnamese respondents describe their pets as family members, demonstrating a growing sense of emotional closeness and responsibility. Furthermore, 50% say they are spending more on pet care compared to last year, reflecting stronger financial and lifestyle integration in pet ownership.

TGM Pet Care Ownership & Lifestyle Insights 2026 - Vietnam Edition provides a comprehensive look at how Vietnamese pet owners express love and care through spending, routines, and lifestyle choices. From emotional attachment to future aspirations, the report uncovers the motivations behind one of Asia's fastest-emerging pet care markets.

Designed for brands, retailers, service providers, and investors, this report delivers actionable insights to understand the values, behaviors, and lifestyles driving one of Asia's fastest-expanding pet care markets.

Report Content

01. Pet Ownership Landscape
- Overview of pet ownership in Vietnam and key household demographics
- Pet ownership rate by age, gender, and household type
- Country’s position within the broader APAC pet care market
02. Pet Types & Ownership Patterns
- Most common pet types and number of pets per household
- Duration of ownership and main acquisition sources
- Motivations for owning pets, from companionship to lifestyle enhancement
03. Pet Humanization & Emotional Connection
- How pet owners perceive their pets (family members, friends, companions)
- Emotional and mental health benefits of pet ownership
- Daily interaction levels and key challenges in pet care
04. Pet Ownership Aspirations & Engagement
- Future intentions for owning or adopting more pets
- Lifestyle aspirations and engagement in pet-related activities
- Awareness of responsible pet ownership and trusted information sources

Methodology

METHODOLOGY
The survey was conducted through online interviews ( CAWI ) across 6 countries in the Asia-Pacific region, targeting a representative sample of adults aged 18 to 55+. Countries surveyed include: Indonesia, Japan, the Philippines, South Korea, Thailand, and Vietnam. This sample accurately reflects the adult population of each country in terms of gender and age distribution.

SAMPLE SIZE
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+.
Country sample size: Vietnam (N=1014).
Results were weighted to account for the national population structure aged between 18 and 55+.

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Pet Care Ownership & Lifestyle Vietnam 2026 - Report Detail Cover

REPORT DETAILS

Pet Ownership & Lifestyle Insights in Vietnam 2026
Language: English
Released: 12/2025
Pages: 46 with detailed references
Questionnaire: Download questionnaire
Format: PDF report
Access after purchase: please kindly check your email

$320

Why Choose TGM Research?

Trusted by changemakers worldwide

4,000+ downloads of TGM Pet Care reports (2023–2024) make us a trusted insights partner for global brands, manufacturers, and retailers.

Representative data for confident decisions

3,726 pet owners across 6 APAC markets provide a reliable and balanced view of pet care behaviors.

Local insights, global relevance

Data reflects the unique habits of Vietnamese pet owners, with comparative context across Asia-Pacific.

Insights that drive growth

From lifestyle habits to emotional connection, our research helps brands, service providers, and investors identify new opportunities and align strategies with modern pet owners.

Pet Care Insights 2026 - Ownership & Lifestyle Insights - paws

Frequently Asked Questions

What are the key 2026 trends in pet Ownership & Lifestyle in Vietnam?

As Vietnam's pet population continues to grow, pet ownership is increasingly viewed as part of lifestyle and emotional well-being. Pets are companions, protectors, and expressions of modern family values.

Rising Emotional Attachment: Vietnamese pet owners see their pets as family members or loyal friends, building strong emotional bonds that influence how they spend and care.
Lifestyle Integration: From pet-friendly cafés to travel destinations, Vietnam's leisure culture now embraces pets as social companions, creating new opportunities for experiences and services.
Health and Wellness Prioritization: Awareness of nutrition and healthcare is increasing. Owners focus on safe, balanced diets and basic grooming to ensure their pets' comfort and longevity.
Premium and Personalized Experiences: As disposable income rises, more pet parents are exploring better-quality food, treats, and accessories, showing growing interest in premium local brands.
Digital Connectivity: E-commerce and social media platforms are reshaping how Vietnamese pet owners access information, connect with communities, and shop for pet supplies.

Ready to explore these trends in full detail? Purchase the Vietnam Pet Ownership and Lifestyle Insights 2026 report to gain a deeper understanding of pet owner behaviors and receive the APAC Insights at no extra cost.

Who benefits from TGM Vietnam Pet Ownership & Lifestyle Insights 2026 Report?

Pet Brands and Service Providers: Understand what Vietnamese pet owners value most, from emotional connection to spending motivation, to design products and experiences that truly resonate.
Retailers and E-commerce Platforms: Track where and how pet owners shop, and tailor online and in-store experiences to evolving lifestyle needs.
Pet Care, Health and Grooming Businesses: Gain data-backed insights into daily routines, wellness attitudes, and care expectations to create more relevant services and engagement.
Investors and Analysts: Identify key opportunities in the lifestyle-driven pet economy, supported by verified behavioral and spending data.

Does the TGM Pet Ownership & Lifestyle Insights 2026 report segment data by demographics or consumer types in Vietnam?

Yes, TGM Pet Ownership and Lifestyle Insights 2026 - Vietnam Edition includes segmentation by key demographics such as age group and gender, providing a detailed view of how different consumer profiles engage with pet care products and services.

For brands and organizations seeking deeper insights, such as consumer personas, regional behavior patterns, or segmentation by number of pets owned, TGM offers a customization package to explore what matters most to your business strategy.

Contact us to discover how a tailored analysis can help you better understand and connect with Vietnam’s evolving pet care consumers.

What is the time frame of the data collection and analysis?

The data for this report was collected between 23 September and 06 October 2025, providing an up-to-date snapshot of Vietnamese pet ownership patterns and lifestyles.

Who participated in the survey and how was it conducted?

The Vietnam Pet Ownership and Lifestyle Insights 2026 survey was conducted online by TGM Research, with a sample of 1014 respondents across Vietnam. Participants were selected to represent key demographics such as age and gender, ensuring the results accurately reflect the behaviors and attitudes of Vietnamese pet owners.

How will I receive the report after purchase?

You’ll receive the report via the email address.
Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.