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Who owns pets, why, and how people live with them | TGM Pet Care Insights 2026: Owners & Lifestyle

More than pets. Part of the family. Pet ownership is becoming more emotional, lifestyle-driven, and intentional as pets take a bigger role in everyday life.
40+
Countries were surveyed
35,000+
Pet owners participated
4,000+
Downloads from leading brands
TGM Pet Care Insights 2026 paw asset

Pet Owners & Lifestyle Insights 2026

Explore the Global Pet Care Landscape At A Glance

Use the interactive map below to access specific pet care insights for each country. Click on a country to learn more about the survey fieldwork and access the detailed report page.
TGM Research element for website Thailand
Sample size:
1037
Learn more
What You Get from the Study - PetCare Reports Nutrition 2026 asset

What You Get from the Study

Ownership Landscape

Pet ownership rates, household profiles, and the country’s position in the APAC pet care market.

Pet Ownership Patterns

The most common pet types, number of pets owned, acquisition sources, and ownership duration.

Emotional Connection

How pet owners view their pets and the emotional benefits pets bring to daily life.

Future Ownership Intent

The locals' plans to adopt more pets, lifestyle aspirations, and trusted sources for responsible pet care.

Featured in Leading Media Outlets

TGM’s insights on pet care are widely cited in global and regional press, shaping
conversations across the industry.

Other Pet Care Topics

Learn more about TGM’s proprietary pet care research
TGM PetCare Report Insights Paw Asset

Press and news

Stay informed with the latest updates from TGM Research.

Ready to turn insights into action?

Get in-depth insights into pet owners’ emotions, behaviors, and spending patterns
to shape products, services, and campaigns that truly resonate.

Methodology

The TGM Global Pet Care Insights 2026 study is based on a large-scale quantitative survey conducted across 7 countries, targeting a representative sample of adults aged 18 to 55+. Designed to explore the changing trends and consumer behaviors shaping pet care in 2026, the survey focuses on five key areas: nutrition, health & veterinary care, owners & lifestyle, services & accessories, and pet technology.
  • Survey Methodology: online interviews (CAWI – Computer-Assisted Web Interviewing)
  • Sample Size: 7,512 participants
  • Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
  • Country Coverage: Turkey, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam
  • Data Weighting: Results have been weighted to reflect regional demographics for accurate market representation
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