Pet Owners in Vietnam | TGM Pet Care Insights 2026: Nutrition and Product Purchases

From awareness to action, Vietnam's pet parents are choosing functional, trusted, and premium nutrition for the ones they love.

About Pet Care Insights Report:
Nutrition and Product Purchases

Description

In Vietnam, pet ownership is expanding rapidly as pets become an integral part of family life. As this emotional bond strengthens, Vietnamese pet parents are paying closer attention to what they feed their pets — balancing health, affordability, and quality.

54% of Vietnamese dog owners and 61% of cat owners feed a mix of dry and wet food, showing a preference for variety and balance. Meanwhile, 34% of pet owners also report buying pet food weekly, reflecting consistent spending habits and a deeper commitment to proper nutrition.

TGM Pet Care Nutrition and Product Purchases Insights 2026 - Vietnam Edition explores how these evolving behaviors are reshaping the market: from the rising appeal of functional and grain-free diets to the increasing importance of ingredient quality and trust in local brands.

This report is essential for brands, retailers, manufacturers, and investors looking to understand Vietnam’s dynamic pet nutrition market and the shifting preferences of a new generation of informed, emotionally connected pet owners.

Report Content

1. What They Feed and How Often
- Main types of food fed to dogs and cats (dry, wet, or mixed)
- Treat preferences and feeding frequency
- Pet food purchase habits and emerging trends (functional, grain-free, personalized diets)
2. How Much They Spend and On What
- Average monthly spending on pet food and supplies
- Changes in spending over time and future outlook
- Key purchase drivers: price, quality, brand, and ingredients
3. Where They Shop and Why
- Top purchase channels: online, supermarkets, pet stores, and vet clinics
- Growth of e-commerce and subscription models
- Factors shaping store and brand choice
4. How Loyal They Are and What Triggers the Next Buy?
- Brand loyalty and likelihood to recommend
- What drives product trial and repeat purchase
- Interest in sustainable, premium, and innovative pet products

Methodology

METHODOLOGY
The survey was conducted through online interviews ( CAWI ) across 6 countries in the Asia-Pacific region, targeting a representative sample of adults aged 18 to 55+. Countries surveyed include: Indonesia, Japan, the Philippines, South Korea, Thailand, and Vietnam. This sample accurately reflects the adult population of each country in terms of gender and age distribution.

SAMPLE SIZE
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+.
Country sample size: Vietnam (N=1014).
Results were weighted to account for the national population structure aged between 18 and 55+.

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REPORT DETAILS

Pet Care Nutrition and Product Purchases Insights in Vietnam 2026
Language: English
Released: 12/2025
Pages: 57 with detailed references
Questionnaire: Download questionnaire
Format: PDF report
Access after purchase: please kindly check your email

$388

Why Choose TGM Research?

Trusted by changemakers worldwide

4,000+ downloads of TGM Pet Care reports (2023–2024) make us a trusted insights partner for global brands, manufacturers, and retailers.

Representative data for confident decisions

3,726 pet owners across 6 APAC markets provide a reliable and balanced view of pet care behaviors.

Local insights, global relevance

Data reflects the unique habits of Indonesian pet owners, with comparative context across Asia-Pacific.

Insights that drive growth

From nutrition trends to buying motivations, our reports help you identify opportunities and strategies to better engage pet owners.

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Frequently Asked Questions

What are the key 2026 trends in pet nutrition and product purchases in Vietnam?

As Vietnam’s pet population grows, pet parents are becoming more informed and selective about nutrition and care. The Pet Nutrition and Product Purchases Insights 2026 reveal a market shaped by health, functionality, and local trust.

Functional and Health-Oriented Nutrition: Pet owners are increasingly choosing food that supports digestion, immunity, and vitality. Functional and nutrient-rich products are becoming a daily preference.
Premiumization and Ingredient Quality: Interest in premium, grain-free, and high-quality pet food is rising, especially among younger urban owners. Ingredient transparency and safety certifications are now key considerations.
Value-Conscious Yet Caring: While price remains important, Vietnamese consumers are balancing affordability with their pets’ well-being, often opting for trusted local brands that provide both quality and value.
Growth of E-Commerce: Online stores and delivery apps are becoming preferred channels for buying pet food and pet supplies, offering convenience and variety.
Sustainability and Local Production: Awareness of eco-friendly packaging, local sourcing, and ethical production continues to gain traction, reflecting broader shifts in responsible consumption.

Ready to explore these findings in detail? Purchase the Vietnam Pet Nutrition and Product Purchases Insights 2026 report to gain a complete picture of market dynamics and APAC comparisons.

Who benefits from TGM Vietnam Pet Care Nutrition and Product Purchases Insights 2026 Report?

Pet Food Manufacturers & Brands: Understand evolving pet food consumer insights 2026, including preferences for functional, organic, and grain-free options. Use data-driven findings to shape product innovation, branding, and ingredient strategy.
Retailers & E-commerce Platforms: Track how Vietnamese pet owners shop for pet supplies across supermarkets, pet stores, and online platforms. Optimize pricing, assortment, and digital experience to capture the fast-growing online segment.
Pet Care & Veterinary Businesses: Leverage insights on feeding habits and product trust to provide personalized nutrition advice and recommend premium, science-backed pet food solutions
Investors & Market Analysts: Identify emerging opportunities within Vietnam’s premium and sustainable pet food markets, supported by representative consumer data and purchasing trends.

Does the TGM Pet Care Nutrition and Product Purchases Insights 2026 report segment data by demographics or consumer types in Vietnam?

Yes, TGM Pet Care Nutrition and Product Purchases Insights 2026 - Vietnam Edition includes segmentation by key demographics such as age group and gender, providing a detailed view of how different consumer profiles engage with pet care products and services.

For brands and organizations seeking deeper insights such as: consumer personas, regional behavior patterns, or segmentation by number of pets owned, TGM offers a customization package to explore what matters most to your business strategy.

Contact us to discover how a tailored analysis can help you better understand and connect with Vietnam’s evolving pet care consumers.

What is the time frame of the data collection and analysis?

The data for this report was collected between 23 September and 06 October 2025, providing an up-to-date snapshot of pet owners’ behaviors, spending patterns, and pet nutrition purchases in Vietnam.

Who participated in the survey and how was it conducted?

The Vietnam Pet Care Nutrition and Product Purchases Insights 2026 survey was conducted online by TGM Research, with a sample of 1037 respondents across Vietnam. Participants were selected to represent key demographics such as age and gender, ensuring the results accurately reflect the behaviors and attitudes of Vietnamese pet owners.

How will I receive the report after purchase?

You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.