Pet Owners in Thailand | TGM Pet Care Insights 2026: Nutrition and Product Purchases

Modern care, mindful choices. Thai pet parents are embracing premium and sustainable diets for happier pets.

About Pet Care Insights Report:
Nutrition and Product Purchases

Description

In Thailand, pets are increasingly seen as family members - companions who deserve care, comfort, and quality nutrition. This emotional connection is transforming how Thai pet owners feed and invest in their pets’ well-being.

50% of Thai dog owners and 57% of cat owners feed a mix of dry and wet food, showing a preference for variety and nutritional balance. Meanwhile, 38% of pet owners purchase pet food monthly, reflecting consistent and planned routines.

TGM Pet Care Nutrition and Product Purchases Insights 2026 - Thailand Edition explores how these behaviors are redefining the pet food market: from the rise of functional and grain-free products to the growing role of eco-friendly packaging and online retail.

This report is essential for brands, retailers, manufacturers, and investors seeking to understand Thailand’s evolving pet nutrition sector and the motivations shaping its growing community of devoted pet parents.

Report Content

1. What They Feed and How Often
- Main types of food fed to dogs and cats (dry, wet, or mixed)
- Treat preferences and feeding frequency
- Pet food purchase habits and emerging trends (functional, grain-free, personalized diets)
2. How Much They Spend and On What
- Average monthly spending on pet food and supplies
- Changes in spending over time and future outlook
- Key purchase drivers: price, quality, brand, and ingredients
3. Where They Shop and Why
- Top purchase channels: online, supermarkets, pet stores, and vet clinics
- Growth of e-commerce and subscription models
- Factors shaping store and brand choice
4. How Loyal They Are and What Triggers the Next Buy?
- Brand loyalty and likelihood to recommend
- What drives product trial and repeat purchase
- Interest in sustainable, premium, and innovative pet products

Methodology

METHODOLOGY
The survey was conducted through online interviews ( CAWI ) across 6 countries in the Asia-Pacific region, targeting a representative sample of adults aged 18 to 55+. Countries surveyed include: Indonesia, Japan, the Philippines, South Korea, Thailand, and Vietnam. This sample accurately reflects the adult population of each country in terms of gender and age distribution.

SAMPLE SIZE
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+.
Country sample size: Thailand (N=1037).
Results were weighted to account for the national population structure aged between 18 and 55+.

Pet Care Nutrition and Product Insights Thailand 2026 - Discount banner

Pet Care Nutrition and Product Insights Thailand 2026 - Report Detail Cover

REPORT DETAILS

Pet Care Nutrition and Product Purchases Insights in Thailand 2026
Language: English
Released: 12/2025
Pages: 57 with detailed references
Questionnaire: Download questionnaire
Format: PDF report
Access after purchase: please kindly check your email

$388

Why Choose TGM Research?

Trusted by changemakers worldwide

4,000+ downloads of TGM Pet Care reports (2023–2024) make us a trusted insights partner for global brands, manufacturers, and retailers.

Representative data for confident decisions

3,726 pet owners across 6 APAC markets provide a reliable and balanced view of pet care behaviors.

Local insights, global relevance

Data reflects the unique habits of Indonesian pet owners, with comparative context across Asia-Pacific.

Insights that drive growth

From nutrition trends to buying motivations, our reports help you identify opportunities and strategies to better engage pet owners.

Pet Care Nutrition & Product Insights 2025 - paws

Frequently Asked Questions

What are the key 2026 trends in pet nutrition and product purchases in Thailand?

As Thailand’s pet population continues to grow, pet owners are becoming more conscious of the products they choose. Feeding routines, spending habits, and shopping preferences all point to a market driven by premium quality, functionality, and sustainability.

Functional and health-focused diets: Thai pet parents increasingly favor food that promotes digestion, immunity, and energy. Functional formulations and treats are rising as part of daily nutrition.
Premiumization and ingredient transparency: The demand for human-grade, grain-free, and organic pet food is growing. Pet owners seek brands that emphasize clear labeling, trusted ingredients, and ethical sourcing.
Eco-friendly and sustainable choices: Awareness of eco-friendly packaging, locally produced goods, and sustainable sourcing is gaining ground, especially among younger consumers.
Consistent spending and value orientation: Most pet owners maintain regular buying habits, demonstrating steady commitment to pet care despite economic challenges.
E-commerce and subscription growth: Online channels dominate Thailand’s pet food and pet supplies market, driven by convenience, delivery options, and auto-replenishment services.

Ready to explore these findings in detail? Purchase the Thailand Pet Nutrition and Product Purchases Insights 2026 report to gain a complete picture of market dynamics and APAC comparisons.

Who benefits from TGM Thailand Pet Care Nutrition and Product Purchases Insights 2026 Report?

Pet Food Manufacturers & Brands: Understand evolving pet food consumer insights 2026, including preferences for functional, organic, and grain-free options. Use data-driven findings to shape product innovation, branding, and ingredient strategy.
Retailers & E-commerce Platforms: Track how Thai pet owners shop for pet supplies across supermarkets, pet stores, and online platforms. Optimize pricing, assortment, and digital experience to capture the fast-growing online segment.
Pet Care & Veterinary Businesses: Leverage insights on feeding habits and product trust to provide personalized nutrition advice and recommend premium, science-backed pet food solutions
Investors & Market Analysts: Identify emerging opportunities within Thailand’s premium and sustainable pet food markets, supported by representative consumer data and purchasing trends.

Does the TGM Pet Care Nutrition and Product Purchases Insights 2026 report segment data by demographics or consumer types in Thailand?

Yes, TGM Pet Care Nutrition and Product Purchases Insights 2026 - Thailand Edition includes segmentation by key demographics such as age group and gender, providing a detailed view of how different consumer profiles engage with pet care products and services.

For brands and organizations seeking deeper insights such as: consumer personas, regional behavior patterns, or segmentation by number of pets owned, TGM offers a customization package to explore what matters most to your business strategy.

Contact us to discover how a tailored analysis can help you better understand and connect with Thailand’s evolving pet care consumers.

What is the time frame of the data collection and analysis?

The data for this report was collected between 23 September and 06 October 2025, providing an up-to-date snapshot of pet owners’ behaviors, spending patterns, and pet nutrition purchases in Thailand.

Who participated in the survey and how was it conducted?

The Thailand Pet Care Nutrition and Product Purchases Insights 2026 survey was conducted online by TGM Research, with a sample of 1037 respondents across Thailand. Participants were selected to represent key demographics such as age and gender, ensuring the results accurately reflect the behaviors and attitudes of Thai pet owners.

How will I receive the report after purchase?

You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.