Pet Owners in South Korea | TGM Pet Care Insights 2026: Nutrition and Product Purchases

K-Pet revolution. Korea leads the shift to premium, functional, and sustainable nutrition in 2026.

About Pet Care Insights Report:
Nutrition and Product Purchases

Description

In South Korea, pet ownership continues to grow alongside rapid urbanization and lifestyle change. Pets are now deeply integrated into family life: with owners prioritizing health, nutrition, and overall well-being more than ever.

55% of South Korean dog owners and 67% of cat owners feed a mix of dry and wet food, highlighting a strong focus on dietary balance and variety. Meanwhile, 50% of pet owners purchase pet food monthly, showing a consistent and planned approach to nutrition management.

TGM Pet Care Nutrition and Product Purchases Insights 2026 - South Korea Edition reveals how pet owners are driving demand for functional and grain-free food, favoring high-quality ingredients, and adopting eco-conscious habits in their purchase decisions.

This report is essential for brands, retailers, manufacturers, and investors looking to understand the preferences, values, and purchasing motivations of South Korea's increasingly sophisticated pet parents.

Report Content

1. What They Feed and How Often
- Main types of food fed to dogs and cats (dry, wet, or mixed)
- Treat preferences and feeding frequency
- Pet food purchase habits and emerging trends (functional, grain-free, personalized diets)
2. How Much They Spend and On What
- Average monthly spending on pet food and supplies
- Changes in spending over time and future outlook
- Key purchase drivers: price, quality, brand, and ingredients
3. Where They Shop and Why
- Top purchase channels: online, supermarkets, pet stores, and vet clinics
- Growth of e-commerce and subscription models
- Factors shaping store and brand choice
4. How Loyal They Are and What Triggers the Next Buy?
- Brand loyalty and likelihood to recommend
- What drives product trial and repeat purchase
- Interest in sustainable, premium, and innovative pet products

Methodology

METHODOLOGY
The survey was conducted through online interviews ( CAWI ) across 6 countries in the Asia-Pacific region, targeting a representative sample of adults aged 18 to 55+. Countries surveyed include: Indonesia, Japan, the Philippines, South Korea, Thailand, and Vietnam. This sample accurately reflects the adult population of each country in terms of gender and age distribution.

SAMPLE SIZE
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+.
Country sample size: South Korea (N=1020).
Results were weighted to account for the national population structure aged between 18 and 55+.

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REPORT DETAILS

Pet Care Nutrition and Product Purchases Insights in South Korea 2026
Language: English
Released: 12/2025
Pages: 57 with detailed references
Questionnaire: Download questionnaire
Format: PDF report
Access after purchase: please kindly check your email

$388

Why Choose TGM Research?

Trusted by changemakers worldwide

4,000+ downloads of TGM Pet Care reports (2023–2024) make us a trusted insights partner for global brands, manufacturers, and retailers.

Representative data for confident decisions

3,726 pet owners across 6 APAC markets provide a reliable and balanced view of pet care behaviors.

Local insights, global relevance

Data reflects the unique habits of Indonesian pet owners, with comparative context across Asia-Pacific.

Insights that drive growth

From nutrition trends to buying motivations, our reports help you identify opportunities and strategies to better engage pet owners.

Pet Care Nutrition & Product Insights 2025 - paws

Frequently Asked Questions

What are the key 2026 trends in pet nutrition and product purchases in South Korea?

As pet ownership deepens across South Korea, pet food consumer insights 2026 show a clear movement toward quality, health, and sustainability.

Functional and Health-Driven Nutrition: Pet parents are increasingly choosing food that supports digestion, immunity, and mobility - reflecting the country's health-conscious culture.
Premiumization and Ingredient Trust: Demand for human-grade, grain-free, and science-backed pet food continues to rise, with transparency in ingredient sourcing becoming a core expectation.
Eco-Friendly and Ethical Choices: Interest in sustainable packaging and ethically sourced ingredients reflects South Korea's growing environmental responsibility among consumers.
Consistent Spending and Loyalty: Most owners maintain regular buying patterns and show strong brand loyalty, favoring reliability and proven nutritional quality.
Digital Convenience and Subscriptions: E-commerce dominates pet product shopping, with increasing adoption of auto-delivery and subscription services for convenience and cost-efficiency.

Ready to explore these findings in detail? Purchase the South Korea Pet Nutrition and Product Purchases Insights 2026 report to gain a complete picture of market dynamics and APAC comparisons.

Who benefits from TGM South Korea Pet Care Nutrition and Product Purchases Insights 2026 Report?

Pet Food Manufacturers & Brands: Understand evolving pet food consumer insights 2026, including preferences for functional, organic, and grain-free options. Use data-driven findings to shape product innovation, branding, and ingredient strategy.
Retailers & E-commerce Platforms: Track how South Korean pet owners shop for pet supplies across supermarkets, pet stores, and online platforms. Optimize pricing, assortment, and digital experience to capture the fast-growing online segment.
Pet Care & Veterinary Businesses: Leverage insights on feeding habits and product trust to provide personalized nutrition advice and recommend premium, science-backed pet food solutions
Investors & Market Analysts: Identify emerging opportunities within South Korea’s premium and sustainable pet food markets, supported by representative consumer data and purchasing trends.

Does the TGM Pet Care Nutrition and Product Purchases Insights 2026 report segment data by demographics or consumer types in South Korea?

Yes, TGM Pet Care Nutrition and Product Purchases Insights 2026 - South Korea Edition includes segmentation by key demographics such as age group and gender, providing a detailed view of how different consumer profiles engage with pet care products and services.

For brands and organizations seeking deeper insights such as: consumer personas, regional behavior patterns, or segmentation by number of pets owned, TGM offers a customization package to explore what matters most to your business strategy.

Contact us to discover how a tailored analysis can help you better understand and connect with South Korea’s evolving pet care consumers.

What is the time frame of the data collection and analysis?

The data for this report was collected between 23 September and 06 October 2025, providing an up-to-date snapshot of pet owners’ behaviors, spending patterns, and pet nutrition purchases in South Korea.

Who participated in the survey and how was it conducted?

The South Korea Pet Care Nutrition and Product Purchases Insights 2026 survey was conducted online by TGM Research, with a sample of 1020 respondents across South Korea. Participants were selected to represent key demographics such as age and gender, ensuring the results accurately reflect the behaviors and attitudes of South Korean pet owners.

How will I receive the report after purchase?

You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.