How Chinese pet owners buy food and feed their pets |

TGM Pet Care Insights 2026 in China: Nutrition

Better nutrition. Higher expectations. China’s pet care market is changing toward quality, personalization, and smarter feeding.

About Pet Care Insights Report:
Nutrition and Product Purchases

Description

In China, pet owners are taking a more health-focused and quality-conscious approach to nutrition and care. As pets become an increasingly important part of household life, owners are paying closer attention to physical well-being, ingredient composition, and feeding choices tailored to their pets’ needs.

59% of cat owners and 57% of dog owners primarily feed a mix of dry and wet food, making mixed feeding the dominant routine. Spending is also relatively high, with around half of pet owners spending more than USD 100 per month on pet products and services. Product quality is the leading purchase driver, while ingredient composition matters more than price when choosing pet food.

TGM Pet Care Nutrition and Product Purchases Insights 2026 - China Edition explores how these behaviors are shaping the market, from premium spending and online shopping to growing interest in personalized nutrition, smart feeders, and AI-powered health tools.

This report is designed for brands, retailers, manufacturers, and investors seeking to understand China’s pet nutrition market and the priorities of increasingly digitally connected, quality-driven pet owners.

Report Content

1. What They Feed and How Often
- Main types of food fed to dogs and cats (dry, wet, or mixed)
- Treat preferences and feeding frequency
- Pet food purchase habits and emerging trends (functional, grain-free, personalized diets)
2. How Much They Spend and On What
- Average monthly spending on pet food and supplies
- Changes in spending over time and future outlook
- Key purchase drivers: price, quality, brand, and ingredients
3. Where They Shop and Why
- Top purchase channels: online, supermarkets, pet stores, and vet clinics
- Growth of e-commerce and subscription models
- Factors shaping store and brand choice
4. How Loyal They Are and What Triggers the Next Buy?
- Brand loyalty and likelihood to recommend
- What drives product trial and repeat purchase
- Interest in sustainable, premium, and innovative pet products

Methodology

METHODOLOGY
The survey was conducted through online interviews ( CAWI ) across 7 countries in the Asia-Pacific region, targeting a representative sample of adults aged 18 to 55+. Countries surveyed include: China, Indonesia, Japan, the Philippines, South Korea, Thailand, and Vietnam. This sample accurately reflects the adult population of each country in terms of gender and age distribution.

SAMPLE SIZE
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+.
Country sample size: China (N=817).
Results were weighted to account for the national population structure aged between 18 and 55+.

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REPORT DETAILS

Pet Care Nutrition and Product Purchases Insights in China 2026
Language: English
Released: 08/2026
Pages: 57 with detailed references
Questionnaire: Download questionnaire
Format: PDF report
Access after purchase: please kindly check your email

$388

Why Choose TGM Research?

Trusted by changemakers worldwide

4,500+ downloads of TGM Pet Care reports (2023–2026) make us a trusted insights partner for global brands, manufacturers, and retailers.

Representative data for confident decisions

4,543 pet owners across 7 APAC markets provide a reliable and balanced view of pet care behaviors.

Local insights, global relevance

Data reflects the unique habits of Chinese pet owners, with insights relevant to broader global pet care trends.

Insights that drive growth

From nutrition trends to buying motivations, our reports help you identify opportunities and strategies to better engage pet owners.

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Frequently Asked Questions

What are the key 2026 trends in pet nutrition and product purchases in China?

Pet owners in China are taking a more considered and premium approach to pet nutrition and care. Pet Nutrition and Product Purchases Insights China 2026 reveals a market shaped by strong health priorities, close attention to ingredients, digital purchasing habits, and growing interest in personalized solutions.

Health and Nutrition Come First: Physical health is the top care priority in China, with nutrition also playing a key role in supporting pets’ specific needs.
Mixed Feeding Is Mainstream: Most cat and dog owners combine dry and wet food. Cat owners favor soft, meaty treats, while dog owners prefer soft chews, natural chews, and crunchy options.
A Premium, Ingredient-Conscious Market: Around half of Chinese pet owners spend over USD 100 per month. Quality leads purchase decisions, while ingredient composition matters more than price.
Digital Discovery and Online Shopping Shape the Journey: Online channels are central to the Chinese pet care market. Many owners now purchase pet products online more frequently, while social media, YouTube, search engines, and online content play a major role in product discovery and pet care education.
Strong Interest in Personalized and Technology-Led Care: Chinese pet owners show strong interest in AI health tools, personalized nutrition, wearables, and smart feeders, while homemade meals remain popular for greater ingredient control.

Ready to explore these findings in detail? Purchase the China Pet Nutrition and Product Purchases Insights 2026 report to gain a complete picture of market dynamics and APAC comparisons.

Who benefits from TGM China Pet Care Nutrition and Product Purchases Insights 2026 Report?

Pet Food Manufacturers & Brands: Understand evolving pet food consumer insights 2026, including preferences for functional, organic, and grain-free options. Use data-driven findings to shape product innovation, branding, and ingredient strategy.
Retailers & E-commerce Platforms: Track how Chinese pet owners shop for pet supplies across supermarkets, pet stores, and online platforms. Optimize pricing, assortment, and digital experience to capture the fast-growing online segment.
Pet Care & Veterinary Businesses: Leverage insights on feeding habits and product trust to provide personalized nutrition advice and recommend premium, science-backed pet food solutions
Investors & Market Analysts: Identify emerging opportunities within China’s premium and sustainable pet food markets, supported by representative consumer data and purchasing trends.

Does the TGM Pet Care Nutrition and Product Purchases Insights 2026 report segment data by demographics or consumer types in China?

Yes, TGM Pet Care Nutrition and Product Purchases Insights 2026 - China Edition includes segmentation by key demographics such as age group and gender, providing a detailed view of how different consumer profiles engage with pet care products and services.

For brands and organizations seeking deeper insights such as: consumer personas, regional behavior patterns, or segmentation by number of pets owned, TGM offers a customization package to explore what matters most to your business strategy.

Contact us to discover how a tailored analysis can help you better understand and connect with China’s evolving pet care consumers.

What is the time frame of the data collection and analysis?

The data for this report was collected between 16 July and 23 July 2026, providing an up-to-date snapshot of pet owners’ behaviors, spending patterns, and pet nutrition purchases in China.

Who participated in the survey and how was it conducted?

The China Pet Care Nutrition and Product Purchases Insights 2026 survey was conducted online by TGM Research, with a sample of 817 respondents across China. Participants were selected to represent key demographics such as age and gender, ensuring the results accurately reflect the behaviors and attitudes of Chinese pet owners.

How will I receive the report after purchase?

You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.