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How pet owners buy food and feed their pets | TGM Pet Care Insights 2026: Nutrition

Better food. Smarter choices. Pet parents are becoming more selective about what they buy, balancing nutrition, quality, price, and trust in every pet care purchase.
40+
Countries were surveyed
35,000+
Pet owners participated
4,000+
Downloads from leading brands
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Pet Nutrition Insights 2026

Explore the Global Pet Care Landscape At A Glance

Use the interactive map below to access specific pet care insights for each country. Click on a country to learn more about the survey fieldwork and access the detailed report page.
TGM Research element for website Thailand
Sample size:
1037
Learn more
What You Get from the Study - PetCare Reports Nutrition 2026 asset

What You Get from the Study

Feeding Behavior

What pet owners feed their dogs and cats, how often, and how diet preferences are evolving.

Spending Patterns

Monthly spending on pet food, treats, supplies, and how budgets are changing over time.

Shopping Channels

Where pet owners buy pet products and what drives channel choice across online and offline stores.

Brand & Product Loyalty

What triggers trial, repeat purchase, recommendation, and interest in premium or sustainable products.

Featured in Leading Media Outlets

TGM’s insights on pet care are widely cited in global and regional press, shaping
conversations across the industry.

Other Pet Care Topics

Learn more about TGM’s proprietary pet care research
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Press and news

Stay informed with the latest updates from TGM Research.

Ready to turn insights into action?

Get in-depth insights into pet owners’ emotions, behaviors, and spending patterns
to shape products, services, and campaigns that truly resonate.

Methodology

The TGM Global Pet Care Insights 2026 study is based on a large-scale quantitative survey conducted across 7 countries, targeting a representative sample of adults aged 18 to 55+. Designed to explore the changing trends and consumer behaviors shaping pet care in 2026, the survey focuses on five key areas: nutrition, health & veterinary care, owners & lifestyle, services & accessories, and pet technology.
  • Survey Methodology: online interviews (CAWI – Computer-Assisted Web Interviewing)
  • Sample Size: 7,512 participants
  • Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
  • Country Coverage: Turkey, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam
  • Data Weighting: Results have been weighted to reflect regional demographics for accurate market representation
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