Insights in Thailand |

TGM Pet Humanization Insights 2024

Emotional insights driving Thailand’s booming pet care market.

About the Report

Description

In Thailand, the trend of pet humanization has become a defining cultural and consumer behavior. Thai pet owners are now treating pets not just as animals, but as integral family members, friends, or even children. This emotional bond is driving increased investment in health, grooming, and lifestyle services.

With over 70% of households owning pets, Thailand stands as one of Asia’s leading pet care markets. Pet Humanization Insights 2024 report provides a deep dive into pet humanization in Thailand: how pet owners emotionally connect with their pets and how this affects their care behaviors, spending patterns, and lifestyle choices. It specifically focuses on a valuable consumer segment: emotionally attached pet owners (those who view pets as family, friends, children, or companions).

The insights equip businesses to better understand emotionally attached pet owners and to tailor products and services to meet this highly engaged market segment.

Report Content Overview

Defining the Humanization Consumer Segment
- What is the Pet Humanization trend?
- How Do We Define the Humanization Consumer Segment?
- Executive summary
Thailand’s Pet Parent Profile
- Pet ownership demographics (age, gender, multi-pet vs single-pet households)
- Popular pet types and breeds
- Duration of pet ownership
- Emotional attachment segmentation (family member, friend, child, companion)
Grooming and Lifestyle Care Behaviors
- Use of professional grooming services
- Adoption of spa and massage treatments
- At-home grooming trends
- Fashion and accessories purchasing behavior
- Pet furniture and living space upgrades
Health and Wellness Care Behaviors
- Common pet health conditions
- Preventive care trends
- Veterinary care usage
- Pet health insurance adoption
- Use of healthcare products and supplements
- Key priorities in pet food selection
Key Influences and Touchpoints
- Sources of pet care advice (social media, veterinarians, etc.)
- Factors influencing pet product purchase decisions
- Shopping channel preferences
- Technology adoption among pet owners
About TGM Research

Methodology

METHODOLOGY
The survey was conducted through online interviews ( CAWI ) across 34 countries, targeting a representative sample of adults aged 18 to 55+. Countries surveyed include: Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Serbia, Spain, Switzerland, Turkey, UK, Ukraine, Argentina, Brazil, Chile, Colombia, Mexico, Peru, Nigeria, South Africa, Australia, India, Indonesia, New Zealand, Philippines, Singapore, Thailand, Saudi Arabia, UAE, and USA. This sample accurately reflects the adult population of each country in terms of gender and age distribution.

SAMPLE SIZE
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: Thailand (N=580). Results were weighted to take country population structure aged between 18-55+ into account.

REPORT DETAILS

Pet Humanization Insights in Thailand 2024
Language: English
Released: 05/2025
Pages: 41 with detailed references
Questionnaire: Download questionnaire
Format: PDF report
Access after purchase: please kindly check your email

Why Choose TGM Research?

Expertise you can trust

Specialized in delivering reliable consumer insights for the pet care industry.

Local depth, global scale

Data from 34 countries, offering a worldwide perspective with deep local understanding.

Actionable Results

Our segmentation highlights key emotional drivers that influence purchasing decisions.

Tailored for your brands

Track performance, test campaigns, measure pet owner sentiment - customized to your needs.

Frequently Asked Questions

What does "pet humanization" mean and why does it matter?

Pet humanization describes the trend where pet owners consider their pets as family, friends, or even children. In Thailand, 55% of Thai pet owners consider their pets family members, while 18% regard them as their children. This strong emotional bond drives demand for premium services like grooming (used by 38% of owners) and proactive health care, including pet insurance and supplements.

What’s included in the Pet Humanization Insights 2024 report in Thailand?

The report analyzes Thai pet owners’ emotional attachment to their pets and how it affects their care decisions. It covers grooming and lifestyle care, health and wellness, purchasing behavior, key influences, and the adoption of technology in pet care.

Key Themes and Findings:

High Pet Ownership: Over 70% of Thai households own pets.
Humanization Trends: Owners treat pets as family members or children, driving demand for premium products, personalized care, and advanced health services.
Grooming and Lifestyle: Professional grooming is popular, with a growing interest in spa services and pet fashion/accessories.
Health and Wellness: Preventive care is a priority, with many owners purchasing pet health insurance, supplements, and specialized nutrition.
Consumer Behavior: Social media and veterinarians are key influencers in pet care decisions.
Tech Adoption: Owners increasingly use apps, online communities, video monitoring, and pet technology for care and convenience.

Demographic Insights:

Balanced gender split (male/female owners).
Strong participation from younger adults and middle-aged owners.
Cat and dog owners lead the market, with cats slightly more popular among emotionally attached owners.

Does the report break down data by age, gender, and pet owner types?

Yes. The report includes detailed segmentation by age, gender, pet type, and emotional attachment levels (family, friend, child, companion), offering clear insights into different consumer profiles.

Who can benefit from using the Pet Humanization data?

Pet product manufacturers, service providers, healthcare businesses, marketing professionals, and investors aiming to connect with Thailand’s evolving pet care consumers.

How current is the data in the report?

The study was conducted between June and July 2024, capturing the latest trends among Thai pet owners.

How was the data collected and how reliable is it?

The report employs comprehensive quality measures to ensure data reliability and accuracy. It uses a representative sample of 18,330 respondents across 34 countries, including a specific focus on Thailand consumers. The survey was conducted using Internet interviews (CAWI) methodology for consistent data collection. All data is verified, checked, and processed in-house, with enhanced verification and survey quality controls managed by TGM Research. Quality control measures are implemented throughout the data collection process, including response verification and error checking. These rigorous procedures ensure that the data collected is of high quality and can be used to make informed decisions.

How can I get the report?

The Thailand report is available for purchase on this page. You can also contact us for further assistance or tailored insights.
You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form.