Insights in India |

TGM Pet Humanization Insights 2024

Explore the emotional drivers reshaping India’s pet industry.

About the Report

Description

In India, pet humanization is quickly rising as a powerful new trend, creating fresh opportunities in an evolving market. While overall pet ownership stands at 55% in 2024, changing lifestyles, rising disposable incomes, and a growing affinity for pets among consumers are accelerating demand for premium pet care products and services.

Pet Humanization Insights 2024 report offers you a rare opportunity to understand how emotional connections between Indian pet owners and their pets are shaping care behaviors, spending patterns, and lifestyle choices. The report focuses on a key segment of emotionally attached pet owners who already treat their pets as family, friends, children, or companions, which makes them early adopters of specialized, high-quality pet services.

If you are brands and service providers, this report provides actionable insights to exploit an under-served but rapidly expanding market segment. Understanding these consumers today means staying ahead of competitors tomorrow.

Report Content Overview

Defining the Humanization Consumer Segment
- What is the Pet Humanization trend?
- How Do We Define the Humanization Consumer Segment?
- Executive summary
India’s Pet Parent Profile
- Pet ownership demographics (age, gender, multi-pet vs single-pet households)
- Popular pet types and breeds
- Duration of pet ownership
- Emotional attachment segmentation (family member, friend, child, companion)
Grooming and Lifestyle Care Behaviors
- Use of professional grooming services
- Adoption of spa and massage treatments
- At-home grooming trends
- Fashion and accessories purchasing behavior
- Pet furniture and living space upgrades
Health and Wellness Care Behaviors
- Common pet health conditions
- Preventive care trends
- Veterinary care usage
- Pet health insurance adoption
- Use of healthcare products and supplements
- Key priorities in pet food selection
Key Influences and Touchpoints
- Sources of pet care advice (social media, veterinarians, etc.)
- Factors influencing pet product purchase decisions
- Shopping channel preferences
- Technology adoption among pet owners
About TGM Research

Methodology

METHODOLOGY
The survey was conducted through online interviews ( CAWI ) across 34 countries, targeting a representative sample of adults aged 18 to 55+. Countries surveyed include: Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Serbia, Spain, Switzerland, Turkey, UK, Ukraine, Argentina, Brazil, Chile, Colombia, Mexico, Peru, Nigeria, South Africa, Australia, India, Indonesia, New Zealand, Philippines, Singapore, Thailand, Saudi Arabia, UAE, and USA. This sample accurately reflects the adult population of each country in terms of gender and age distribution.

SAMPLE SIZE
Age groupings by 18-24, 25-34, 35-44, 45-54, 55+. Country sample size: India (N=715). Results were weighted to take country population structure aged between 18-55+ into account.

REPORT DETAILS

Pet Humanization Insights in India 2024
Language: English
Released: 05/2025
Pages: 41 with detailed references
Questionnaire: Download questionnaire
Format: PDF report
Access after purchase: please kindly check your email

Why Choose TGM Research?

Expertise you can trust

Specialized in delivering reliable consumer insights for the pet care industry.

Local depth, global scale

Data from 34 countries, offering a worldwide perspective with deep local understanding.

Actionable Results

Our segmentation highlights key emotional drivers that influence purchasing decisions.

Tailored for your brands

Track performance, test campaigns, measure pet owner sentiment - customized to your needs.

Frequently Asked Questions

What does "pet humanization" mean and why does it matter?

Pet humanization describes the growing trend of Indian pet owners treating their pets as family, companions, or even children. In India, 57% of pet owners consider their pets as family members, while 16% view them as their children. This emotional bond is fueling demand for premium care, including grooming (used by 30% of owners) and proactive health services like supplements and veterinary care. As this trend gains momentum, it presents a major opportunity for businesses to serve an evolving and increasingly emotionally connected market.

What’s included in the Pet Humanization Insights 2024 report in India?

The report explores how Indian pet owners’ emotional connections with their pets influence their care behaviors and spending habits. It covers grooming and lifestyle care, health and wellness, purchasing behavior, key influences, and technology trends.

Key Themes and Findings:

Emerging Market: Pet ownership is growing steadily, with increasing awareness and adoption of premium care services.
Humanization Trends: A significant number of owners view pets as family or companions, driving demand for higher-quality products and personalized services.
Grooming and Lifestyle: Professional grooming and spa treatments are gaining traction, especially among younger urban owners.
Health and Wellness: Preventive care and supplements are becoming more common, reflecting a shift toward long-term pet health investment.
Consumer Behavior: Veterinarian recommendations remain the most trusted source for pet care decisions.
Tech Adoption: Increasing use of apps for healthcare management, pet monitoring, and connecting with online pet communities.

Demographic Insights:

Slight male majority, but female participation is growing.
Strong engagement from younger and middle-aged pet owners.
Dogs dominate as the preferred pet, with cats also popular among emotionally attached owners.

Does the report break down data by age, gender, and pet owner types?

Yes. The report includes detailed segmentation by age, gender, pet type, and emotional attachment levels (family, friend, child, companion), offering clear insights into different consumer profiles.

Who can benefit from using the Pet Humanization data?

Pet product manufacturers, service providers, healthcare businesses, marketing professionals, and investors aiming to connect with India’s evolving pet care consumers.

How current is the data in the report?

The study was conducted between June and July 2024, capturing the latest trends among Indian pet owners.

How was the data collected and how reliable is it?

The report employs comprehensive quality measures to ensure data reliability and accuracy. It uses a representative sample of 18,330 respondents across 34 countries, including a specific focus on India consumers. The survey was conducted using Internet interviews (CAWI) methodology for consistent data collection. All data is verified, checked, and processed in-house, with enhanced verification and survey quality controls managed by TGM Research. Quality control measures are implemented throughout the data collection process, including response verification and error checking. These rigorous procedures ensure that the data collected is of high quality and can be used to make informed decisions.

How can I get the report?

The India report is available for purchase on this page. You can also contact us for further assistance or tailored insights.
You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form.