How pet owners manage health and vet spending | TGM Pet Care Insights 2026: Health & Veterinary
Health first. Care always. Pet parents are investing more in wellness, prevention, and trusted veterinary support to keep their pets healthier for longer.
40+
Countries were surveyed
35,000+
Pet owners participated
4,000+
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Pet Health & Veterinary Insights 2026
Explore the Global Pet Care Landscape At A Glance
Use the interactive map below to access specific pet care insights for each country. Click on a country to learn more about the survey fieldwork and access the detailed report page.
What You Get from the Study
Pet Owner Profile
A clear view of who pet owners are and how strongly they connect pets with family life.
Health Spending Insights
How much owners spend on pet health, wellness, veterinary care, and related services.
Vet Care Behavior
When, why, and how often pet owners visit veterinary clinics and use healthcare services.
Future Wellness Demand
Products and services pet parents are most interested in for better pet health management.
Other Pet Care Topics
Learn more about TGM’s proprietary pet care research
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Methodology
The TGM Global Pet Care Insights 2026 study is based on a large-scale quantitative survey conducted across 7 countries, targeting a representative sample of adults aged 18 to 55+. Designed to explore the changing trends and consumer behaviors shaping pet care in 2026, the survey focuses on five key areas: nutrition, health & veterinary care, owners & lifestyle, services & accessories, and pet technology.
- Survey Methodology: online interviews (CAWI – Computer-Assisted Web Interviewing)
- Sample Size: 7,512 participants
- Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
- Country Coverage: Turkey, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam
- Data Weighting: Results have been weighted to reflect regional demographics for accurate market representation
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