TGM Global Pet Care Survey 2024

What Are Pet Owners' Attitudes Toward Their Pets and Services?

The bond between humans and pets has profoundly evolved, reflecting a deepening sense of companionship and emotional support. Pets, once seen merely as animals, are now cherished as beloved family members, offering significant emotional and therapeutic benefits. The TGM Global Pet Care report has effectively captured this transformation, revealing that 56% of participants consider their pets to be family members.

As recognition of the positive impact pets have on human lives grows, so does the demand for comprehensive pet care services. Global pet owners are increasingly seeking to provide the best possible life for their companions, with highest demand for veterinary care, professional grooming, and emergency pet hospitals.

Access the country-specific Pet Care Report to understand pet owner mindsets and rising service demands in your market.

Where Do Pet Owners Shop for Pet Food and Pet Supplies?

With a wide variety of shopping options available today, pet owners are choosing channels that best align with their lifestyles and preferences. According to the TGM Global Pet Care Survey 2024, supermarkets lead as the most common source for pet food and supplies. Meanwhile, independent pet stores and small pet chains remain a strong choice for those seeking personalized service and specialized products.

The pet industry is also experiencing a clear shift toward digital shopping, opening up significant opportunities for retailers in the e-commerce space. The study reveals that online pet stores are becoming increasingly favored by pet owners due to their unmatched convenience, home delivery options, and access to a wider range of products.

Get the Pet Care Report for your country to adapt your strategy to local shopping habits.

Which Dog and Cat Breeds Are Most in Demand Globally?

Knowing which pet breeds are most popular can help pet care businesses better understand their customers and deliver more relevant services. Based on responses from over 21,000 pet owners across 25 countries, German Shepherd is the most popular dog breed, while the Moggie, a mixed-breed cat, tops the feline list.

Breed popularity presents strong branding opportunities. Pet brands can leverage emotional connections by featuring widely favored breeds in marketing campaigns, packaging, or product lines. In addition, many breeds often come with specific health and care needs, creating a greater need for specialized veterinary services, tailored food, and grooming solutions.

Get the Pet Care Report tailored to your market to uncover breed-specific demands and align your services, messaging, and products with the expectations of today’s pet owners.

What is the World's Most Popular Pet Food Brand?

The pet food market is fiercely competitive, with brands constantly innovating to meet a wide range of dietary needs and owner preferences. Pedigree was the most trusted pet food brand globally in 2023, chosen by 17% of participants, and it remains the top choice among dog owners in 2024. However, when it comes to cats, Whiskas has emerged as the most preferred brand.

These shifts highlight the importance of understanding what drives brand loyalty in each segment and who the key competitors are. Pet owner preferences vary by market—do you know yours? Get the Pet Care Report for your desired country to find out which pet food brands win and why.