TGM Olympics Survey
in Turkey 2024

The TGM Olympics Report in Turkey 2024 provides comprehensive insights into the unique behaviors and preferences of Turkish sports fans. Our extensive survey reveals detailed information on fan engagement, including how Turks watch and support sports tournaments. The report also highlights the impact of major brands associated with Olympics 2024™ and examines regional comparisons to provide a broader global context. With a focus on Turkey's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Turkish sports enthusiasts.

According to our survey, 68% of Turks are interested in sports.

Sports engagement is primarily driven by digital platforms: Most Turkish fans watch sports on TV (53%), but there is also significant engagement on streaming TV channel/app (46%) and YouTube (38%). This shift highlights the growing importance of online platforms in how fans consume sports content and interact with their favorite sports.

Age Distribution: 68% of Turks express a desire to watch or follow the sport. Age plays a significant role in this interest. The majority of the fanbase falls between 35-44 years old, making up 71% of football enthusiasts in Turkey.

Our survey reveals that 47% of Turks are interested in this year's games, with 16% expressing strong interest.

Viewing Habits: Among those eagerly anticipating the Olympics 2024™, 39% will use social media to watch highlights, 38% will seek news stories, 33% will follow real-time results or live updates, and 30% will get updates/information. This widespread interest highlights the global anticipation and engagement with the upcoming games.

We asked survey participants in Turkey which brand comes to mind first when thinking of the Olympics 2024™. The majority named Adidas (15%). Other prominent brands that came to mind included Nike, Coca-Cola, Renault, Pepsi, Danone, Turkish Airlines—some of which are official sponsors, while others are not.