TGM Olympics Survey in Thailand 2024

The TGM Olympics Report in Thailand 2024 provides comprehensive insights into the unique behaviors and preferences of Thai sports fans. Our extensive survey reveals detailed information on fan engagement, including how Thai respondents watch and support sports tournaments. The report also highlights the impact of major brands associated with Olympics 2024™ and examines regional comparisons to provide a broader global context. With a focus on Thailand's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Thai sports enthusiasts.

According to our survey, 64% of Thai respondents are interested in sports.

Sports engagement is primarily driven by digital platforms: Most Thai fans watch sports on YouTube (61%), but there is also significant engagement on social media platforms like Twitter and Facebook (54%), and TV (41%). This shift highlights the growing importance of online platforms in how fans consume sports content and interact with their favorite sports.

Age Distribution: 64% of Thai respondents express a desire to watch or follow the sport. Age plays a significant role in this interest. The majority of the fanbase falls between 45-54 years old, making up 70% of football enthusiasts in Thailand.

Our survey reveals that 63% of Thai respondents are interested in this year's games, with 23% expressing strong interest.

Viewing Habits: Among those eagerly anticipating the Olympics 2024™, 49% will use social media to watch highlights, 45% will get updates/information, 38% will follow real-time results or live updates, and 36% will seek news stories. This widespread interest highlights the global anticipation and engagement with the upcoming games.

We asked survey participants in Thailand which brand comes to mind first when thinking of the Olympics 2024™. The majority named Nike (15%). Other prominent brands that came to mind included Adidas, LVMH, Visa, Coca-Cola, Samsung, Louis Vuitton—some of which are official sponsors, while others are not.