TGM Olympics Survey
in Switzerland 2024

The TGM Olympics Report in Switzerland 2024 provides comprehensive insights into the unique behaviors and preferences of Swiss sports fans. Our extensive survey reveals detailed information on fan engagement, including how Swiss respondents watch and support sports tournaments. The report also highlights the impact of major brands associated with Olympics 2024™ and examines regional comparisons to provide a broader global context. With a focus on Switzerland's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Swiss sports enthusiasts.

According to our survey, 53% of Swiss respondents are interested in sports.

Sports engagement is primarily driven by digital platforms: Most Swiss fans watch sports on TV (56%), but there is also significant engagement on YouTube (24%) and streaming TV channel/app (24%). This shift highlights the growing importance of online platforms in how fans consume sports content and interact with their favorite sports.

Age Distribution: 53% of Swiss respondents express a desire to watch or follow the sport. Age plays a significant role in this interest. The majority of the fanbase falls between 55+ years old, making up 64% of football enthusiasts in Switzerland.

Our survey reveals that 41% of Swiss respondents are interested in this year's games, with 11% expressing strong interest.

Viewing Habits: Among those eagerly anticipating the Olympics 2024™, 36% will use social media to watch highlights, 35% will follow real-time results or live updates, 30% will seek news stories, and 29% will get updates/information. This widespread interest highlights the global anticipation and engagement with the upcoming games.

We asked survey participants in Switzerland which brand comes to mind first when thinking of the Olympics 2024™. The majority named Adidas (17%). Other prominent brands that came to mind included Nike, Coca-Cola, Air France, Mastercard, Puma, Carrefour—some of which are official sponsors, while others are not.