TGM Olympics Survey
in Poland 2024

The TGM Olympics Report in Poland 2024 provides comprehensive insights into the unique behaviors and preferences of Polish sports fans. Our extensive survey reveals detailed information on fan engagement, including how Polish respondents watch and support sports tournaments. The report also highlights the impact of major brands associated with Olympics 2024™ and examines regional comparisons to provide a broader global context. With a focus on Polands specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Polish sports enthusiasts.

According to our survey, 64% of Polish respondents are interested in sports.

Sports engagement is primarily driven by digital platforms: Most Polish fans watch sports on TV (58%), but there is also significant engagement on YouTube (32%) and websites/online portals (30%). This shift highlights the growing importance of online platforms in how fans consume sports content and interact with their favorite sports.

Age Distribution: 64% of Polish respondents express a desire to watch or follow the sport. Age plays a significant role in this interest. The majority of the fanbase falls between 34-44 years old, making up 70% of football enthusiasts in Poland.

Our survey reveals that 54% of Polish respondents are interested in this year's games, with 16% expressing strong interest.

Viewing Habits: Among those eagerly anticipating the Olympics 2024™, 35% will use social media to follow real-time results or live updates, 30% will seek news stories, 28% will watch highlights, and 26% will feel part of the Olympic fan community. This widespread interest highlights the global anticipation and engagement with the upcoming games.

We asked survey participants in Poland which brand comes to mind first when thinking of the Olympics 2024™. The majority named Adidas (12%). Other prominent brands that came to mind included Visa, Coca-Cola, Nike, Orlen, Pepsi, Mastercard—some of which are official sponsors, while others are not.