Insights in Italy
TGM Olympics Survey
in Italy 2024
57%
of Italians are interested in
the Olympics 2024™
-
57% of Italians are interested in the Olympics 2024™ -
41% of Italians will use social media to seek news stories about the Olympics 2024™
-
32% of Italians will use social media to get updates/information for Olympic 2024™ events
-
30% of Italians will use social media to follow real-time results or live updates of events
-
Nike and Adidas are the chosen brands which are believed to connect with the Olympic 2024™ games the most
About the report
FAQs on TGM Olympics Report in Italy
What makes the TGM Euro Report in Italy 2024 stand out?
-
The TGM Olympics Report in Italy 2024 provides comprehensive insights into the unique behaviors and preferences of Italian sports fans. Our extensive survey reveals detailed information on fan engagement, including how Italians watch and support sports tournaments. The report also highlights the impact of major brands associated with Olympics 2024™ and examines regional comparisons to provide a broader global context. With a focus on Italy's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with Italian sports enthusiasts.
What does interest in sports look like in Italy?
-
According to our survey, 60% of Italians are interested in sports.
Sports engagement is primarily driven by digital platforms: Most Italian fans watch sports on TV (50%), but there is also significant engagement on streaming TV channel/app (28%) and YouTube (27%). This shift highlights the growing importance of online platforms in how fans consume sports content and interact with their favorite sports.
What are the characteristics of sports fans in Italy?
-
Age Distribution: 60% of Italians express a desire to watch or follow the sport. Age plays a significant role in this interest. The majority of the fanbase falls between 45-54 years old, making up 64% of football enthusiasts in Italy.
What is the interest and participation in the Olympics 2024™ in Italy?
-
Our survey reveals that 57% of Italians are interested in this year's games, with 23% expressing strong interest.
Viewing Habits: Among those eagerly anticipating the Olympics 2024™, 41% will use social media to seek news stories, 32% will get updates/information, 30% will follow real-time results or live updates, and 26% will watch highlights. This widespread interest highlights the global anticipation and engagement with the upcoming games.
Which brand wins the Olympics 2024™ according to Italian sports fans?
-
We asked survey participants in Italy which brand comes to mind first when thinking of the Olympics 2024™. The majority named Nike (10%). Other prominent brands that came to mind included Adidas, Coca-Cola, Visa, Allianz, Mastercard, Puma—some of which are official sponsors, while others are not.
Interested in Olympics Games research in other geography?
Reach Global, think Local -
with our market research services and online panels in Italy, it is extremely possible.
Find your local insights below!
Find your local insights below!
