TGM Olympics Survey
in France 2024

The TGM Olympics Report in France 2024 provides comprehensive insights into the unique behaviors and preferences of French sports fans. Our extensive survey reveals detailed information on fan engagement, including how French respondents watch and support sports tournaments. The report also highlights the impact of major brands associated with Olympics 2024™ and examines regional comparisons to provide a broader global context. With a focus on France's specific market dynamics, this report equips businesses with the knowledge to develop targeted marketing strategies and make informed decisions to effectively connect with French sports enthusiasts.

According to our survey, 49% of French respondents are interested in sports.

Sports engagement is primarily driven by digital platforms: Most French fans watch sports on TV (58%), but there is also significant engagement on YouTube (23%) and social media platforms like Twitter and Facebook (21%). This shift highlights the growing importance of online platforms in how fans consume sports content and interact with their favorite sports.

Age Distribution: 49% of French respondents express a desire to watch or follow the sport. Age plays a significant role in this interest. The majority of the fanbase falls between 25-34 years old, making up 57% of football enthusiasts in France.

Our survey reveals that 47% of French respondents are interested in this year's games, with 20% expressing strong interest.

Viewing Habits: Among those eagerly anticipating the Olympics 2024™, 34% will use social media to watch highlights, 32% will follow real-time results or live updates, 25% will get updates/information, and 23% will seek news stories. This widespread interest highlights the global anticipation and engagement with the upcoming games.

We asked survey participants in France which brand comes to mind first when thinking of the Olympics 2024™. The majority named Nike (16%). Other prominent brands that came to mind included Coca-Cola, Adidas, Orange, Visa, EDF Energy, Allianz—some of which are official sponsors, while others are not.