TGM Travel Insightsin Netherlands 2025

Explore 2025 travel trends through the eyes of Netherlander consumers: where they’re going, how they’re booking, and what’s shaping their decisions.

About the Report

Description

Travel is back on the agenda for Dutch consumers, and now expectations are shifting. Nearly three out of four travelers now prefer to organize their trips independently, while 10% still turn to travel agencies or platforms for support. Planning behavior is becoming more intentional, shaped by budget considerations, platform convenience, and personal interests.

Travel company websites now play a central role in inspiring travel decisions, helping travelers discover destinations and plan experiences that align with their values, whether that’s relaxation, adventure, or cultural exploration.

TGM Travel Insights in the Netherlands 2025 report provides a grounded, data-driven view of what’s driving travel decisions in this dynamic market. For travel brands, tour operators, and tourism boards, it’s an essential lens into the behavior shaping the next chapter of travel in the Netherlands.

Report Content Overview

1. Dream to Depart: Where Netherlander Travelers Are Headed
- Top destinations planned for 2025
- Seasonal travel trends for the year ahead
- How age, intent, and trip purpose impact destination choice
2. Spark the Mark: Where Travel Dreams Start
- Main sources Netherlander travelers use to discover new destinations
- Comparison of different platforms for travel inspiration
- Role of social media in the early travel planning process
3. Plan in Hand: How the Journey Takes Shape
- Preference for self-planned vs. agency-arranged trips
- Main booking channels Netherlander travelers use
- What does the booking journey reveal about convenience, trust, and control?
4. Rest and Nest: Where Travelers Lay Their Heads
- Most preferred types of accommodation
- How budget and trip style influence lodging choices
- Hotels vs alternative stays: what’s changing?
5. Live the Dream: How Travelers Experience Their Trip
- Most popular travel styles: relaxing, adventurous, cultural, etc.
- Activities travelers enjoy most
- How preferences vary by age, trip type, and intent

Methodology

The TGM Travel Insights in Netherlands 2025 study is based on a large-scale quantitative survey conducted across 21 countries, with a focused analysis of responses from Netherlands. The research targets a nationally representative sample of Netherlander adults aged 18 to 55+, offering a localized perspective on travel behavior, planning habits, destination interest, booking preferences, and activity choices.

Survey Methodology: online interviews (CAWI – Computer-Assisted Web Interviewing)
Country Coverage: Netherlands
Sample Size: N=1000
Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
Data Weighting: Results have been weighted to reflect national demographics for accurate market representation.

REPORT DETAILS

TGM Travel Insights in Netherlands 2025
Language: English
Released: 05/2025
Pages: 41 with detailed references
Questionnaire: Download questionnaire
Format: PDF report
Access after purchase: please kindly check your email

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Trusted by travel leaders

With 3,600+ downloads of TGM Travel Reports 2023, tourism companies, airlines, travel platforms trust us for decision-ready research.

Backed by reliable data

Built on responses from 21,000 verified participants worldwide, reports offer high-quality data for confident decision-making.

Local depth, global scale

TGM’s research panels ensure deep cultural context and market accuracy, whether you're tracking trends across SEA or analyzing global travel behavior.

Tailored for your brands

From tracking brand performance, testing campaigns to gauging traveler sentiment, we develop solutions tailored to the unique needs of your travel company.

Frequently Asked Questions

What are the travel trends in Netherlands in 2025?

Dutch travelers in 2025 aren’t following the same playbook. Their choices reflect changing habits, digital routines, and a clearer sense of what they want from a trip. Here are some standout trends to watch this year:

Self-planned travel is in Dutch travelers are increasingly planning their own trips, valuing flexibility and control over pre-packaged options.
Websites Drive Travel Discovery Travel company websites have become a leading source of inspiration, helping travelers to explore new destinations and plan activities.
Luxury on a budget Dutch travelers are increasingly opting for deluxe 3–4-star hotels that offer comfort and quality without exceeding their budgets.
Travel to relax Relaxation trips are the most favored travel style among Dutch, with beach and leisure-focused trips among the most preferred types of travel experiences.
Embracing Cultural Experiences Cultural trips are high on the list of favorite travel experiences, as more Dutch travelers seek deeper connections with local traditions and heritage.

Ready to explore these trends in full detail? Purchase the report today to dive deeper into what’s driving Dutch travelers in 2025.

Who benefits from TGM travel data?

Tourism Boards and DMOs: Understand shifting traveler expectations, track emerging trends, and make data-informed decisions to attract the right visitors locally and internationally.
Travel and Hospitality Brands: Whether you're an airline, hotel group, OTA, or travel platform, our insights help you stay aligned with traveler expectations across every stage of the travel journey.
Airlines and Transportation Providers: Discover when, where, and why consumers travel to optimize routes, pricing, and seasonal offers.
Media and Advertising Agencies: Use real behavioral insights to craft relevant, resonant campaigns that connect with today’s Netherlander travelers across channels and platforms.
Market Researchers and Consultants: Get a grounded view of shifting traveler sentiment, booking behavior, and tourism demand, which are essential for competitive benchmarking, strategic advisory, and market forecasting.

Does the report segment data by demographics ot traveler types?

Yes, the report includes segmentation by key demographics such as age group and gender, helping you understand how different consumer segments approach travel in 2025.

For brands and organizations looking for even more tailored insights such as specific traveler personas, behavior by region, or audience clusters, we offer a customization package to dig deeper into what matters most to your strategy.

Contact us to explore how a custom analysis can support your next move.

What is the time frame of the data collection and analysis?

The data for this report was collected and analyzed between 7th February and 15th February 2025. This ensures the insights reflect the most current travel behaviors and consumer sentiment at the start of the year.

What are the quality measures?

The report follows strict quality standards to ensure reliable, accurate insights. It is based on a representative sample of 21,000 respondents across 21 countries, including Netherlands. Data collection was conducted via Computer-Assisted Web Interviewing (CAWI) for consistency and standardization. All responses were verified, cleaned, and processed in-house by TGM Research using rigorous quality controls, including error checking, response validation, and consistency reviews. These measures ensure that every insight in the report is statistically sound and decision-ready for use in today’s fast-moving travel market.

How will I receive the report after purchase?

You will receive the report via email shortly after purchase. Please check your inbox (including the spam/junk folder) after completing the registration form. If you encounter any issues, feel free to contact our support team for assistance.

Your Guide to the Netherlander Traveler in 2025

Be the brand that meets travelers where they are and where they’re going next.

TGM Travel Insightsin Netherlands 2025

About the Report

Description

Report Content Overview

Methodology

REPORT DETAILS

Trusted insights. Global reach. Real impact.

Trusted by travel leaders

Backed by reliable data

Local depth, global scale

Tailored for your brands

Frequently Asked Questions

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