Mystery Shopping
and POS/Store Check
Business context & TGM Solution
Usually, the Mystery Shoppers are required to perform a task (purchasing a service and asking specific questions, leading to the implementation of a procedure) and, using a specially prepared list of issues, analyzes what desired Customer Experience elements took place and which did not. They also evaluate their impressions; these can be, for instance, the clarity of the rules of the service presented but also compliance with the company's best practice; an example of that would be how the employee greeted or took care of the security of the customer data.
VARIOUS MOTIVATIONS OF MYSTERY SHOPPER STUDY
Being a regular consumer
Usually, the Mystery Shoppers are required to perform a task (purchasing a service and asking specific questions, leading to the implementation of a procedure) and, using a specially prepared list of issues, analyzes what desired Customer Experience elements took place and which did not. They also evaluate their impressions; these can be, for instance, the clarity of the rules of the service presented but also compliance with the company's best practice; an example of that would be how the employee greeted or took care of the security of the customer data.
Checking on many fronts
Keeping the customer satisfied
The strength of word of mouth in the Web
Why work with TGM Research on Ad Testing & Advertising Campaign Research?
Mystery Shopping and store check can be a long-term process (or even a never-ending one). To ensure the greatest level of comfort for our customers, during on-going Mystery Shopping studies and Store/POS checks, we take on the organizational burden, both in terms of coordinating subsequent stages of the study and coordinating work in several markets at once (if necessary). Using our accumulated experience in conducting research globally, we will do your multi-country Mystery Shopping and POS/store check research as well as handle all across country coordination.
If you want to easily work with the results of the Mystery Shopping/POS & Store check study and see them live, we can tailor the Power BI Dashboard to your company's needs. We can define KPIs and smartly use advanced analytics and provide various teams in your company with indicators that are important to them in the tracking research. Results will be available live, 24/7, for people with access to the different parts (defined by you) of the dashboard. Online Dashboard from the Mystery Shopping/POS & Store check research is also an easy way to keep employees/branches evaluation well organized in one place.
We use a variety of qualitative and quantitative tools to research ideas, processes, services and products, thanks to which we learn about your customers’ opinions on a deep level. Depending on your needs, we will propose the most effective research tools and methods as well as methods of processing the Mystery Shopping/POS and store check research results. We will suggest the best way to analyse important client touchpoints and get powerful insights from them. Thanks to our experience, we also understand that each distribution network has its own specificity. We will adapt the action plan to the nature of your activities and possible restrictions resulting from contracts with stores, suppliers, sales representatives.
Our operations are mainly online, and thanks to that, we have acquired in-depth knowledge about running an online business properly. Our start-up approach gives us a fresh perspective and knowledge of the latest techniques and research tools. So if you wish to conduct a Mystery shopping research on your service on the Internet, we are ready to create it for you in accordance with the latest possibilities. We can also support you with UX research.
With the affordability of our services, you can increase the number of iterations with the same research budget and proceed with agile sprints with your concept testing. We also propose a bundle of credits for even higher economies of scales, to simplify your invoicing process and increase process turnaround. Save your money and take advantage of the opportunities we provide.
We mostly conduct multi-country research; therefore, our accumulated experience allows us to deliver high-quality results almost anywhere. While working with TGM, 120+ markets, with access to 3.3 billion consumers, will be at your fingertip. We are aware that a mystery shopper's opinion determines the evaluation of other people's work and what business decisions will be made. Hence, the mystery shopping research we conduct is with people who have been previously verified by us. We do this to provide you with the best and most accurate results.
