How to run a succesful online survey in Myanmar market? Key points.

• Localize it properly. Even though that English is spoken by some of the strata of society, it is necessary to localize your survey to the national language, Burmese, or other local languages. If you would like to access minorities, you might consider also using Shan (spoken by 3.1 million) or Karen (spoken by 2.5 million) languages. Discuss your goals and groups you would like to survey with your research partner.
• Make it mobile-first. Looking at the structure of internet users in Myanmar – mobile is the first device of choice. Excluding mobile respondents when doing research would simply bias the data collection part and would impact the results significantly. Why? Because we would rely only on laptop / desktop users who are completely different profiles compared to smartphone users. (In terms of demographics but behavior, too)
• Avoid heavy-multimedia. Even though that internet penetration becomes higher, it is worth remembering that mobile devices are the first choice for internet access, and the quality of network coverage, as well as the limitation related to fees coming with broadband internet access, it may impact the final experience of the survey participant.
• Set realistic expectations. Myanmar is still a country with a relatively low-income level. Even though internet access using cell phones has become more affordable in recent years, it is still not entirely accessible to many. When considering your research quotas discuss the chances of targetting your studied group of surveyed demography and related timelines with your research partner. This one is even more important when you would like to conduct continuous studies such as brand tracking or educational survey projects.
• Keep it short. Not all studies are designed properly for mobile data collection. Experience shows that 10-15 minutes is the threshold where the level of engagement and attention from respondents tends to start decreasing after; this may affect the quality of the answers, so researchers need to keep this in mind when designing studies conducted online in Myanmar.
• Ensure the safety of participants. One crucial element while conducting research in Myanmar in times of political instability is honesty with the respondents. Before they start to complete the survey, make sure to clarify what data will be collected and for what purpose. Ensure the partner you are choosing provides complete anonymity and confidentiality of the responses following ethical codes in the market and public opinion research. 
• Choose the right partner. The quality of online panels in Myanmar can vary. We, therefore, recommend using reputable partners for online projects who have experience in running surveys in this country, not only limiting to a small pool of respondents. Doing this can guarantee that you’re reaching the right people and securing high-quality gathered insights about the people of Myanmar.