Consideration of other people’s feelings is essential in Myanmar market. The Burmese are very empathetic people and tend to assume a highly personal approach to everything they reveal. The Burmese are constantly mindful of whether their actions could offend, embarrass or inconvenience other people, which may affect the results of typical fieldwork-based research projects or qualitative methods such as focus group interviews (FGI).
A typical span of offline projects in developing countries with weak infrastructure can last multiple months, and the quality of the final data can vary as controls of fieldwork are not strict.
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