Consideration of other people’s feelings is essential in Myanmar market. The Burmese are very empathetic people and tend to assume a highly personal approach to everything they reveal. The Burmese are constantly mindful of whether their actions could offend, embarrass or inconvenience other people, which may affect the results of typical fieldwork-based research projects or qualitative methods such as focus group interviews (FGI).
A typical span of offline projects in developing countries with weak infrastructure can last multiple months, and the quality of the final data can vary as controls of fieldwork are not strict.
We hope you have found this short guide useful.
If you have any further questions about how best to set up your online research study in Myanmar market, please don’t hesitate to get in touch with us.
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We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2022 TGM Research FZE