Market research is an important tool for understanding specific conditions in Morocco, such as market size, competition, and local trends. But doing market research in emerging markets has its unique challenges. The availability of reliable sources of information is limited. Also, doing primary research can be much more complicated than in a developed market, because personal connections or other unique local factors can play a big role in reaching subject matter experts. However due to many interesting factors of Morocco, it has become possible to do so.
The capital, Rabat, serves as an important administrative centre with historical landmarks. Casablanca is the country’s largest city and is known for its port, touristic attractions, and as the main commercial hub of the country. The wealth of culture, its proximity to major markets, its healthy business environment, and friendliness to foreign investment make Morocco an ideal choice to pursue or continue your business in the country.
There still remains some barriers to doing business in Morocco, mainly in the shape of transparency issues and cumbersome government regulations and procedures. The banking system can also be somewhat hard to navigate. Though notable efforts have been made recently in order to align with global practices.
The opening of the Moroccan mobile telephony market but also the modernization of the Moroccan administration are also factors that have contributed quite a bit to the increase in demand for market studies, until 10 years ago, it was unimaginable to carry out a full research market study with reasonable prices and good data quality, with this coming transformation, more and more agencies and able to conduct several studies with a high success rate while also focusing on a good representation of the demographics of the country.
We hope you have found this short guide useful.
If you have any further questions about how best to set up your online research study in Northwest Africa, please don’t hesitate to get in touch with us.
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We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2022 TGM Research FZE