Market research is an important tool for understanding specific conditions in Morocco, such as market size, competition, and local trends. But doing market research in emerging markets has its unique challenges. The availability of reliable sources of information is limited. Also, doing primary research can be much more complicated than in a developed market, because personal connections or other unique local factors can play a big role in reaching subject matter experts. However due to many interesting factors of Morocco, it has become possible to do so.
The capital, Rabat, serves as an important administrative centre with historical landmarks. Casablanca is the country’s largest city and is known for its port, touristic attractions, and as the main commercial hub of the country. The wealth of culture, its proximity to major markets, its healthy business environment, and friendliness to foreign investment make Morocco an ideal choice to pursue or continue your business in the country.
There still remains some barriers to doing business in Morocco, mainly in the shape of transparency issues and cumbersome government regulations and procedures. The banking system can also be somewhat hard to navigate. Though notable efforts have been made recently in order to align with global practices.
We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2022 TGM Research FZE
A68 Circular Road #02-01, 049422, Singapore
A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates
3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam
ul. Długa 29/226, 00-238 Warszawa, Poland
Poland +48 790 023 959