TGM Global Pet Care Insights 2026 - Pet Ownership and lifestyle trends

Written by

Phuong Doan

A marketing professional focused on transforming insights into accessible content that help audiences better understand consumers and markets.

Key Takeaways from the TGM Global Pet Care Insights 2026

How Modern Pet Ownership Impacts on Everyday Life in APAC

January 27, 2026

(Updated July 10, 2026)

Modern pet ownership across APAC reveals how relationships between people and pets are changing. As emotional wellbeing and companionship become increasingly important, pets are influencing everyday routines, lifestyle, and family life.

Pets are now living lives similar to humans, with morning routines, social plans, and even emotional wellbeing. The way they are deeply embedded in how people live, feel, and connect has created a new standard of pet ownership: one driven by companionship, emotional support, and family-like bonds.

Drawing on TGM Global Pet Care Insights 2026 – Pet Ownership & Lifestyle Trends, this article explores the modern way of caring for pets, as well as the growing trend of "pet humanization" today.

Key Takeaways

Pets are increasingly seen as family members across APAC, with 1/2 of respondents describing their pets as part of the family.
Pet ownership is strongly connected to emotional wellbeing. 44% of pet owners report that having a pet has improved their mental health.
Pets are becoming part of everyday lifestyle decisions, influencing schedules, activities, travel, and social plans.
In APAC, pet ownership is shifting from basic care toward deeper emotional connection and long-term companionship.
For pet brands, emotional connection, trust, and lifestyle support are becoming just as important as the products themselves.

Pets Are No Longer “Just Pets”

Ask pet owners across APAC how they think about their animals, and the answer is increasingly clear: pets are family (50%).

According to TGM Global Pet Care Insights 2026 (N= 3,726), while most pet owners describe their pets as family members, some also view them as living beings they care for (34%) or as friends (25%). This perspective reflects broader shifts in urban living, including smaller households and a growing desire for emotional connection in fast-paced environments.

Pets help fill emotional gaps and become trusted companions in everyday life. Rather than simply owning a pet, people are now sharing their lives with one. This emotional shift is consistent across Asia Pacific markets, explore more with our Pet ownership trends in APAC.

The Emotional Benefits Go Beyond Companionship

TGM data shows that modern pet ownership is deeply tied to wellbeing. Across APAC, 44% of pet owners report that having a pet has improved their mental health (N= 3,726). Pets help reduce stress, provide comfort during difficult moments, and offer a sense of routine and responsibility that grounds daily life.

Beyond the 47% of owners who recognize pets as a source of emotional support/stress relief, another 40% say pets provide companionship and help reduce loneliness, while 35% associate pet ownership with unconditional love.

Together, these findings show that pet owners are turning everyday companionship into a family, with pets becoming trusted companions and integral members of the household.. In a region where work intensity, urban density, and digital fatigue are on the rise, pets are becoming quiet but powerful sources of emotional balance.

Emotional bonds formed through pet ownership increasingly influence how owners approach care at different life stages. Concerns about separation and loss as pets age lead many owners to prioritise health, comfort, and long-term wellbeing. As a result, understanding how owners prepare for aging pets is also becoming a critical signal of future care expectations across APAC.

Popular ctivities with pét: 26% of owners visit cat cafe or pet friendly venues, 29% visit friends/family to see their pets

When Life Is Around Pets

The shift toward lifestyle-driven pet ownership is most visible in how people spend their time. Many pet owners now:

• Adjust schedules around their pets.
• Choose activities, destinations, and even social plans with pets in mind.
• Visit friends or family specifically to see their pets.

Pets are no longer private companions confined to the home. They are social connectors, shaping relationships and bringing people together. In many cases, social interactions start with pets and deepen through them.

As pets increasingly shape daily routines and social interactions, care expectations are evolving alongside these lifestyle changes. A closer look at how this translates into spending, services, and product choices is outlined in key APAC pet care trends for 2026.

A New Definition of Pet Ownership in APAC

As pets become central to modern life, brands must rethink how they engage pet owners.

Winning brands will move beyond products and into lifestyle support: addressing emotional connection, wellbeing, and daily routines. Trust, empathy, and long-term relevance matter more than ever in a market where pets are treated like family.

In APAC’s rapidly evolving pet economy, understanding modern pet ownership isn’t just about animals, it’s about people and the lives they are building with their pets. And as the definition of pet ownership continues to change, health and nutrition are becoming key ways owners express care and responsibility. Explore how this definition is growing through the evolution of pet health in APAC and the emerging directions shaping the future of pet nutrition in APAC.

Methodology

The TGM Global Pet Care Insights 2026 study is based on a large-scale quantitative survey conducted across 6 countries in APAC, targeting a representative sample of adults aged 18 to 55+. The survey is designed to explore changing trends and consumer behaviors shaping pet care in 2026.

Survey Methodology: Online interviews using CAWI (Computer-Assisted Web Interviewing)
Sample Size: 6,207 participants, including 3,726 pet owners
Age Groups: 18–24, 25–34, 35–44, 45–54, 55+
Country Coverage: Indonesia, Japan, the Philippines, South Korea, Thailand, and Vietnam
Data Weighting: Results have been weighted to reflect regional demographics for accurate market representation.

Curious how pet owners are shaping the future of care through everyday health decisions and emerging technologies? Check out our full series of TGM Global Pet Care Insights 2026 reports, covering: Pet Nutrition, Pet Health & Vet Care, Pet Accessories & Services, Pet Ownership & LifeStyle, and Tech & Innovation.