What drives a shopper to stay loyal in 2025? It is no longer just about price, it is about relevance, timing, and seamless experience. As Vietnamese consumers become more discerning, connected, and convenience-driven, retailers are rethinking the way they plan, present, and personalize every product on the shelf.
In this edition of Expert Perspectives, TGM Research spoke with Ms. Quan Ong, Head of Merchandising at a leading international retailer, to unpack how her team is rethinking pricing, personalization, assortment, and loyalty, using data and shopper behavior to guide every decision.
Curious how retail leaders are balancing channel consistency, building loyalty through smarter promotions, and responding to the modern Vietnamese shopper? Explore this expert perspective to uncover the strategies driving modern merchandising success.
