Vietnam’s e-grocery market is transforming rapidly with shifting consumer habits, rising demand for freshness, and evolving digital expectations. At the forefront of this change is
LOTTE Mart Vietnam, one of the country’s most trusted names in retail, now doubling down on building a seamless, personalized, and sustainable online grocery experience.
In this edition of Expert Perspectives, we sit down with Tung Dao, Online Division Head at LOTTE Mart, to explore how the retailer is navigating the complexities of Vietnam’s fast-changing e-commerce environment: from delivering perishable goods with precision to building trust with AI-driven personalization.
Want to know how LOTTE Mart is turning household shopping into a curated, tech-enabled experience for urban Vietnamese families? Discover how they’re redefining speed, reliability, and relevance in the fresh food category.
