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EXPERT PERSPECTIVES

Travel 2025: How to Capitalize on Vietnam's Travel Experience Commerce

As one of the most dynamic travel platforms in Vietnam, how is Klook redefining experience commerce for the mobile-first generation?

How to Capitalize on Vietnam's Travel Experience Commerce

Vietnam’s tourism industry is entering a new era, driven by mobile-first habits, real-time personalization, and a growing demand for experiences over possessions.

TGM Research had the opportunity to spotlight best practices from the travel sector, featuring insights from Mr. Quan Vu, Senior Marketing Manager at Klook Vietnam — one of the most active players in Vietnam’s travel e-commerce space. In this exclusive perspective, we explore how top platforms are adapting to digital-first consumers and shaping a more connected, spontaneous travel experience.

Wondering how top travel platforms like Klook are keeping pace with Vietnam’s rapidly evolving traveler expectations, driving mobile-first engagement, and turning inspiration into instant bookings? Explore this expert perspective now to discover the strategic approaches fueling Vietnam’s travel experience commerce success!


Vietnam’s travel habits are changing fast, and TGM Research is on top of it. Get the latest insights in our exclusive report TGM Global Travel Insights 2025.

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